Webinar - Diversity in Adversity: Do Multicultural Insights Still Matter?
This webinar will look to scope the relevance of multicultural insights in the greater research landscape in Canada, US and abroad. Attendees will gain a better understanding of:
● The ROI of multicultural insights
● The types of research methods and studies being conducted to drive growth
● What sectors are more invested in drawing cultural insights and what initiatives and partnerships are growing the value of understanding and researching niche markets?
● What are the barriers to research in the multicultural insights space?
● What are the opportunities ahead as brands look to prepare for a more diverse workforce, marketplace and society with increasing urbanization but also migratory, settlement and integration trends?
Date: 15th April, Thursday
Time: 1 PM - 2 PM EST
Speakers: Shawn Verghese, Light Research Group; TBD; TBD