Marketing Research Adhoc Courses for Purchase

*Discounted rates apply to MRIA members

Avail of a range of carefully curated courses to meet your marketing research training and development needs. You can access these courses live or offline based on your availability. 

These courses range from 8 hours to 12 hours of learning, broken up into digestible sessions for easy consumption. 

Register for these courses that you can participate in live or on-demand. 

Can't find a course you are looking for but would like training in? Write to info@mria-arim.ca. 

Upcoming courses include

Thursday, Week of March 22nd - Questionnaire Design with Ron Sellers

After this course, participants will be able to: 

• How to design an effective survey questionnaire and the different types of questionnaires.
• Learn all about measurement and scales.
• Learn all about designing questionnaires for different methodologies.
• Catch all the common questionnaire design mistakes and how to avoid them quickly.
• Learn the best practices with pretesting. 

Saturday, Jun 05th and 06th - Enhancing Customer and Competitive Intelligence with Dr. Mark Loo

After this course, participants will be able to: 

• Evaluate your market orientation to determine intelligence needs. 

• Enhance your firm's intelligence to monitor customer and competitive changes. 

• Strategize influencers that affect buying decisions or behaviours positively. 

• Build a comprehensive framework for competitor analysis.  

• Win customers and beat the competition.