Cannabis has only been fully legal (i.e., for both medical and adult-use) in Canada since 2018. While the medical legal market has been commercially legal since 2013, the adult-use or recreational market only became legal in October 2018, with the complete legalization of all product forms happening in October 2019. 

As an industry that is fast setting the pace in innovation, disruption and equity and growth, currently with a legal market size of around barely $1.2 billion a year, cannabis is pegged to bring $8 billion annually through legal channels alone by 2025, according to various market estimates.

Resources: 

The four waves of cannabis normalization

What is the future of cannabis retail? 

Brand growth in the pandemic

Innovations and disruptions shaping cannabis research in North America

Regulatory differences in US / Canada

Understanding the edibles market in Canada

Understanding the topicals market in Canada

Challenges and opportunities for legal cannabis retail in Canada

Measuring the impact of legal cannabis retail in Canada

Health and wellness Cannabis consumers

Culture shifts in global cannabis

Denmark's pharma trial learns from Canada's lessons

Top trends shaping global cannabis research

Cannabis standards rely on trust, transparency and compliance

Cannabis consumers value quality and safety

Cannabis conquests

Cannabis 3.0 accelerates access to consumer and medical research

The medical cannabis research challenge

Cannabis insights from Canada's newcomers

Cannabis conquests: accelerating the 21st century culture wars

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