Become a Member
EXAM Information Sign up
Current Active CMRP-holders
MRIA Accredited Partner Programs
Marketing Research Ad-hoc Courses
Covid-19 Collaboration Hub
Public Opinion Research and Polling Resource Centre
Cannabis Research Resource Centre
Annual General Meeting
Panel Talks - Digital Transformation Trends and Techniques
Are Polls Obsolete?
Truth or Perception? Dissecting Advertising, Consumer Behaviour, Regulatory and Research Tech
MRIA Seminar Replays 2021
MRIA Holiday Party Online
Does your sample size matter?
Reply to: Does your sample size matter?
<blockquote><strong class="quote">Anonymous wrote:</strong> <P>Researchers are often confronted with questions about how big should their sample size be in order to generate representative good quality data within a reasonable margin of error (in probability samples).</P> <P><A href="https://www.lipmanhearne.com/does-your-sample-size-matter/?fbclid=IwAR04FqGFZZ19NWytR-vQj4rE1txHr18R-TQwFnMk9y3z-1epLBJRmvCSSL8" target="_blank">Read this article for an overview of the inverse relationship between sample size and margin of error (the more the sample, the less the margin of error), and to understand the concept of "diminishing returns," where beyond a certain point increasing the sample size will cause negligible impact or reduction on the margin of error.</A> </P> <P><IMG><BR></P> <P><IMG></P> </blockquote><br>
You can use basic HTML tags.
© Marketing Research and Intelligence Association