This handy guidebook for marketing insights is aimed at students and practitioners of marketing research as well as clients looking to return to or understand the foundations to master the dynamics within this industry. This book offers a good mix of the practical applications and theoretical concepts and implications for all present day practitioners with refreshing examples that connect with new methods and technologies as they impact MR.
Link to purchase online on Amazon. MRIA-ARIM gets some mentions.
Companion website: PracticalMarketingResearch.com
© Marketing Research and Intelligence Association