Canada's Anti-Spam Legislation (CASL) came into effect on July 1, 2014.
There is no exception in CASL for market and survey research. Rather, the Government has confirmed with MRIA that the law does not apply to legitimate marketing research where there is no attempt to solicit.
CASL FREQUENTLY ASKED QUESTIONS
Application: CASL will not apply to emails that contain online research question
What does CASL require?
For more information on CASL, please contact the MRIA or visit the following resources:
Pour tout complément d’information, prière de communiquer avec l’ARIM ou de consulter l’un des sites qui suivent.
NOTE: The information provided in this section is MRIA's interpretation of the Act, which is based on a number of informed sources, including our staff and government relations adviser; on-going communications with government officials; MRIA's own legal counsel; media reports; and other publically available information provided by the Government of Canada. As business practices may vary, MRIA recommends that members obtain their own legal counsel related to the application of CASL to their internal affairs.
Advocacy Committee News
The MRIA Advocacy Committee is currently looking for volunteers.
The MRIA Advocacy Committee :