MAY 22, 2019
MRIA Statement Regarding Recent Environics Research Poll
Toronto – May 22 2019 - It has come to our attention that a spokesperson for Ontario Health Minister has indirectly attacked a poll conducted by Environics Research commissioned by CUPE local 79. This commentary on the poll findings is like attacking the messenger because one does not agree with the message. In a fundraising email to PC members, Premier Doug Ford has called the poll “fake news”. The MRIA condemns these partisan comments.
Professionals in the Canadian polling industry value the trust the public places in them and work hard to protect it. This partisan attack on Environics Research is strongly condemned by the MRIA.
The statement - "the accuracy of any poll paid for by CUPE, a union that has publicly announced its political bias against our government, should be seriously questioned and discounted," implies that there is a conflict of interest, where there is no evidence to support the statement. Comments like these are not in the best interest of researchers, the government and the public at large. International and Canadian polling standards require the disclosure of all conflict of interest; thus, political opposition of CUPE to the government policies should not be projected onto the pollster.
The Environics survey as presented was conducted adhering to scientific principles and reported accordingly. Anyone disagreeing with the result can commission another independent survey, compare the results and conditions under which the studies were conducted. Public opinion researchers are highly skilled and trained professionals, whose work should not be dismissed arbitrarily.
Governments, political parties, companies, non-profit organizations and the public rely on market researchers to collect and report market and public opinion because of their integrity, independence, and the transparency of the process. Moreover, the autonomy of the researcher to conduct an unbiased study and present an impartial report should be judged on its merit.
Reasons why organizations rely on pollsters to collect and report public opinions include: the integrity of the pollsters, the transparency of the process, and the independence of the researcher to conduct an unbiased study and present a transparent and impartial report.
The MRIA strives to foster a greater level of trust between the citizens and public opinion researchers. Polls and surveys help guide public policy decisions. Undermining any pollster or individual researcher in this way does not serve the public interest and reduces public trust in the research industry. The important work conducted by pollsters remains an important part of a functioning political process and a well-informed electorate.
The MRIA stands behind the work of Environics Research, a professional market and public opinion firm that follows all national and international standards for disclosure, transparency and professionalism. We call on all public policy leaders to recognize the value of quality research, even when it conflicts with partisan views.
May 03, 2019
Update from the NEW MRIA Executive director Lee Robinson.
- The MRIA has a permanent Board of Directors
- Committees have been created to involve members in key initiatives
- The MRIA has retained the firm Counsel PA, one of Canada’s leading public affairs agencies, specializing in government relations, strategic communications, and integrated campaigns.
- A direct email channel has been made to speak with the Executive Director and to have your comments and questions addressed and directed to the Board.
- Affinity and member value program is in development, and we will update you as we progress. We are working to bring you value for your membership.
- The MRIA Gold Seal Certification program is open to all corporate Agency members.
November 23, 2016
MRIA a letter to the CRTC Secretary General - CRTC Policy 2016-442
The CRTC is taking a number of steps to address complaints it is receiving in response to robocalls and caller ID spoofing.
On November 7, the Commission published CRTC Policy 2016-442, which looked at the services available for Canadians to reduce the number of unsolicited and illegitimate calls they receive. A key finding by the Commission was that an insufficient number of options are available to consumers. The CRTC estimates that 45% of the complaints they receive through the Do-Not-Call registry involved an element of illegitimate caller ID spoofing. As a result, the CRTC has asked telephone service providers to report back with call blocking and screening proposals.
On November 24, MRIA sent a letter to the CRTC Secretary General, outlining its position regarding Policy 2016-442. In this letter, we emphasize the need to ensure that legitimate market and survey research calls continue to reach Canadians unimpeded. We also propose that telephone service providers could access the Registration System to assist them in differentiating legitimate calls (i.e., researchers) from illegitimate ones.
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October 17, 2016
MRIA - CAPOR Merger Announcement
JUNE 2, 2016
CONGRATULATIONS TO ALL OF OUR EXCELLENCE AND STUDENT AWARD WINNERS!
JUNE 1, 2016
THE MRIA MOBILE APP IS HERE - MRIA CONNECT!
APRIL 1, 2016
MRIA HAS RELEASED UPDATED POLLING STANDARDS
MARCH 24, 2016
CRTC ISSUES CLARITY ON THE USE OF INCENTIVES
OCTOBER 29, 2015
MRIA ENCOURAGES PM TRUDEAU TO REINSTATE THE MANDATORY LONG FORM CENSUS
MRIA sent Prime Minister Justin Trudeau a letter today encouraging him to reinstate the long mandatory form questionnaire in time for the 2016 national Census.
MRIA took the opportunity to congratulate Mr. Trudeau on being elected Canada's 23rd Prime Minister. It also reminded him of his electoral promise to 'immediately restore the long-form census'. While the new Liberal Government has made its intentions clear regarding the need for accurate and reliable data through the census, it has not yet provided details about how and when the long-form will be reinstated. MRIA's letter offers support and encouragement to the new government to act quickly to adopt the necessary measures in time for the 2016 Census, please click here to review the letter in full.