Toronto Chapter Events

Brave New World: Innovation within Insights

The MRIA Toronto Chapter is excited to bring to you its next exciting thought leadership event! You can join us for an evening of insightful presentations by some of the leading minds within the market research space discussing how innovation is impacting their business and how they are taking a proactive approach to harness it. 

In a world where the amount of data is exploding, choosing where and how to locate and extract insights is becoming increasingly challenging by the day. To keep pace with a rapidly changing world where consumer tastes and behavior are constantly shifting in unpredictable ways, researchers are under more and more pressure to evolve traditional methodologies and frameworks of understanding to suit new and increasingly more complex challenges.

As insights and strategy professionals work at the vanguard of change, it is particularly incumbent on them to not simply monitor and help their organization adapt and keep pace with innovation in the face of looming disruption threats, but also to proactively innovate themselves by constantly evolving the way in which they curate, parse, interpret and socialize insights within their organizations.

From social media, CRM analytics, brand tracking, qualitative, digital advertising, mobile, etc. today’s insights and strategy professionals are faced with more complex choices as to how to negotiate and synthesize various data sources in order to illustrate the true picture that is facing their brand. Furthermore, with the explosion of big data and analytics the lines are blurring between traditional insights functions and more opportunities than ever before exist to extract valuable insights from the combination of disparate data sources. As a results, the forward-thinking professional who is committed to proactively evolving has a powerful opportunity to further justify and even elevate the influence of the insights function within their organization in the future.

We’ve enlisted an extremely talented and diverse group of speakers who are actively leading innovation within their organizations to shed light on the challenges they face and their unique responses to these challenges in the form of innovation to help drive their organization forward and strengthen its position.

Speakers include:

Razorfish – Mark Burchell, Director, Data Sciences

Bain & Co. – Ilker Carikcioglu, Director, Customer Insight & Advanced Analytics

Canadian Tire – Colin Huggard, Consumer Insights Consultant

Capital One – Mike Freeman, Manager, Consumer Insights

IAB (Interactive Advertising Bureau) Canada – Sonia Carreno, President

Publicis Canada – Duncan Bruce, CEO

Bell Canada – Karan Amol – Sr. Manager, Business Strategy

Date: February 23 2017

Time: 6 pm - 8:30 pm

- Brookfield Institute for Innovation + Entrepreneurship @ 20 Dundas St. West, Suite 921 (Yonge & Dundas)


- Members - $50; Non-member - $60 (Advanced Registration)

- Members - $60; Non-member - $70 (At the door)

Registration: Through the MRIA Portal