Prairie Chapter Events‚Äč

Revolutionizing Qualitative Recruitment with Technology!

A webinar brought to you by the Prairie Chapter

Faced with the constant demand of both speed and quality from the research industry, itracks looked to apply technology to what has been traditionally a labor-intensive recruiting process to improve the quality and efficiency of qualitative recruitment for both participants and researchers.

Our Quant-to-Qual integration brings quantitative and qualitative recruitment together and allows researchers to seamlessly recruit qualified participants into various online qualitative platforms from any quantitative survey. This method leads to spending less time managing research projects, while simultaneously collecting better data by increasing show rates and recruiting participants that are already engaged.

We've further increased show rates and research quality through the development of technology which allows participants to select their preferred time for interviews and focus groups from a list set by the moderator, and allows them to store reminders and project details in their preferred calendar application.

Using additional technology, such as integrated audio quality checks and advanced video capture, has also lead to researchers being able to gain greater insight in a more natural way by allowing participants to upload unlimited-length videos from anywhere on their mobile device.

This webinar will include a few case studies showing how the technology has been used to gain greater insights.


Speaker Bio:

Dan Weber

President and CEO, itracks

As president and CEO of itracks, Dan Weber has grown itracks into a specialty online qualitative software and market research services firm.

Dan attended the University of Saskatchewan, where he obtained a Bachelor of Science. He founded itracks in 1996 as a pioneer in online surveys and qualitative software, after working at a management-consulting firm where he conceptualized the idea of taking traditional research methodologies online. Dan has since built itracks into the leading qualitative software provider that it is today.

This webinar will take place on January 30th, 2018 at 12:00 p.m. EST. Register now before it’s too late!

Click here to register!

Ring in the New Year with the MRIA Prairie Chapter!

Welcome the New Year by joining us for drinks and appetizers!

Have a cocktail, meet and connect with your fellow researchers, learn more about the MRIA, and hear about a few exciting initiatives we have planned for the Prairie Chapter in 2018!


Date: January 18, 2018

Time: 4:30 PM - 7:00 PM

Location: One Great City Brewing,1596 Ness Ave, Winnipeg MB


  • Members: FREE
  • Non-members: $15

Registration: through the MRIA Portal



Date: January 25, 2018

Time: 4:30 PM - 7:00 PM

Location: Beer Bros., 1821 Scarth Street, Regina SK


  • Members: FREE
  • Non-members: $15

Registration: through the MRIA Portal

Happy Holidays!

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