Prairie Chapter Events
Qual Day in Canada!
Friday February 3rd
Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras. In addition, millennial preferences and participant comfort with sharing media and ideas
are pushing a rapid expansion in this area of research. These new methods are taking hold and expanding the opportunities to engage in qualitative research.
Please join the Prairie Chapter for two webinar presentations on the topic of qualitative research, and if you are in Saskatoon, an in-person session (with wine and cheese) at Saskatoon’s only professional focus group facility!
Please note the two 60 minute webinars will be held at 10:00 a.m. EST and 1:00 p.m. EST on February 3rd.
The in-person event will be held at 3:30 p.m. CST at Insightrix’s facility: 1-3223 Millar Avenue, Saskatoon, Saskatchewan.
Online Morning Session (10:00 a.m. EST) - MATCHMAKING: CHOOSING THE CORRECT ONLINE METHODOLOGY
ONLINE Presentation By: Monica Zinchiak
Qualitative Specialist – Z. Research Services
Matching the proper qualitative methodology with the learning objectives of a study may seem obvious. However, there is more to consider than just what gets-the-job-done when designing an online study. Through a series of brief case studies, Monica Zinchiak will provide real examples of what to consider when choosing online vs. traditional methods, mixing things up with a hybrid approach, or selecting the a pure online method.
Online Afternoon Session (1:00 p.m. EST) - BEHAVIOURAL ECONOMICS: MARKETING’S LATEST SHINY NEW THING, OR THE TIPPING POINT FOR MARKETING TRANSFORMATION?
ONLINE Presentation By: Raj Sandhu, Ph.D.
Practice Lead, Behavioral Science Insights - Fresh Squeezed Ideas
Behavioural Sciences provide critical insights into human decision making. This knowledge can be leveraged to understand the true motivations behind the choices consumers make to help brands position themselves to best meet consumer needs. For marketers to successfully position their brands to meet consumers’ needs, they must have an accurate understanding of what those needs are. Carefully constructed market research can reveal consumers’ actual behaviour rather than what they say they would do or buy. Our presentation will cover 2-3 client case studies from projects completed in 2016 in both the pharmaceutical and consumer packaged goods markets. All case studies will include the business question, the behavioral science methods applied, as well as the resulting strategy and metrics.
The In-Person Session (3:30 p.m. CST) – Eye tracking, EEG, and Emotions Measurement (then wine!)
Live Presentation By: Lang McGilp
Research Director, Insightrix Research
While there are many tools available to utilize in your qualitative research projects, the aim is to always investigate phenomena that can be difficult to measure, providing a deeper understanding to people's emotions, attitudes and behaviours. This presentation will talk about the merits of using new emerging technologies and where traditional research can still shine. For those on site, we will show new methods that measure your brain activity (don't be scared!), track your eye movement, and read your facial expressions. After that hard work, we will show you a traditional focus group room, have a glass of wine and feed on decadent cheeses.
Price (includes one or all events):
- Members: $20.00
- Non-members: $25.00
Registration: Through the MRIA Portal
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THE MRIA PRAIRIE CHAPTER WOULD LIKE TO THANK OUR 2016 PARTNERS!