Emerging Leaders Task Force


What Do We Do?

The Emerging Leaders Task Force (ELTF) mandate is to stimulate participation by next-generation market researchers in the MRIA, to work with the MRIA to develop programming and communications that are aligned with the needs of today’s young leaders, and to enhance all of the MRIA’s existing touch points.

The ELTF has a national vision, linking with the MRIA corporate office as well as chapters across Canada and other MRIA committees.

The ELTF aims to attract keen young researchers to the market research profession, support the professional development of young researchers, and contribute to the ongoing development of market research as a thriving industry in Canada. We conduct grassroots outreach events to students, organize networking and educational events for students and young professionals, and share our voice with other councils and committees within the MRIA. We also operate the Emerging Leaders blog on the MRIA website.


Who Are We?

ELTF members are young market research professionals of varying experience levels, as well as market research students. The ELTF is comprised of representatives from across Canada. Current members include:

  • Shannon Bennett (ELTF Chair), Ottawa Chapter.
    Shannon is a Vice President at Phase 5 Consulting Group in Ottawa, where she has worked for nine years. As part of the Phase 5 Innovation practice team, Shannon conducts research to support clients in developing, designing, marketing, and assessing products and services, including online offerings. Shannon has been part of the ELTF since August 2015. Shannon has also sat on the Ottawa Chapter Board of Directors since September 2016.
  • Kim Scott (ELTF Secretary), British Columbia Chapter.
    Kim is a Research Consultant with NRG Research Group in Vancouver. She has been with NRG for five years, following stints with other Western Canadian research agencies. She acts as both a project director and a project manager in her role at NRG, working directly with clients in a number of industries on quantitative and qualitative custom research projects. Kim has been part of the ELTF since July 2014.
  • Dan Jackson (ELTF Member), MRIA Corporate Office.
    Dan has worked for the Marketing Research and Intelligence Association for the past two years. He completed a certificate from Georgian College’s Research Analyst Program and is a Certified Marketing Research Professional. Active in several groups, including the ELTF and the Student Ambassadors program, Dan uses his energy and enthusiasm to inspire the next generation of market researchers.
  • Alex Mazanik (ELTF Member), Toronto Chapter.
    Alex is a Research Analyst, Team Leader at Forum Research. He has multiple years of experience working on large-scale research studies for high-profile organizations in the public and private sectors. 
  • Amit Louis (ELTF Member), Toronto Chapter.
    Amit has over ten years of experience working in the market research industry. He has held various positions working for companies such as Ipsos and Hotspex. Amit has also worked in the non-profit sector as a marketing communications specialist. He holds an MA in communications from the University of Tel Aviv. Amit has been part of the ELTF since August 2015.
  • Arundati Dandapani (Blog Curator), Toronto Chapter.
    Arundati has global experience in media, publishing, and market research. She previously studied and worked in India, the US, and the UK before arriving in Canada. An alumna of the Algonquin College MRBI program, her first full-time marketing research position in Canada was at Corus Entertainment Inc., where she delivered research to local market radio and TV sales teams in Ottawa-Gatineau and Eastern Ontario. She holds an M. Litt degree and has earned a CMRP designation. She also sat on the MRIA’s Ottawa chapter board for two years in addition to being part of the ELTF. 
  • Jasmeet Kaur (ELTF Member), Ottawa Chapter.
    Jasmeet is a Market Research Analyst at Quorus Consulting Group in Ottawa, where she works closely with the senior consultant and President on both qualitative and quantitative market research projects. She is a graduate of Algonquin College MRBI program. She has also worked with India's largest financial service organization HDFC group as an underwriter. Jasmeet joined the ELTF in August 2016.
  • Jason Szymanski (ELTF Member), Toronto Chapter.
    Jason is a Research Analyst at Forum Research. He has an educational background in science from the University of Toronto; in 2016, he completed the Research Analyst Post-Graduate program at Humber College. Jason has a broad research background, ranging from wet-lab medical research to market research project management. He is a true data enthusiast who focuses his skills on primary research methods. Jason joined the ELTF in December 2016.
  • Katie Grasmeyer (ELTF Member), Toronto Chapter.
    Katie is a Research & Insights Specialist with Burak Jacobson Research Partners in Toronto, where she has worked for the past two years. Katie is a graduate of the Georgian College RAP Program. Katie has had the opportunity to work across a multitude of sectors and takes part in all aspects of the research process from questionnaire design to the presentation of meaningful insights. Katie became a member of the ELTF in August 2015.
  • Kristina Cigic (ELTF Member), Alberta Chapter.
    Kristina is a Research Manager at ATB Financial, and has been working in research for the past eight years. She is currently specializing in research for reputation and brand, retail financial services, and investing. Kristina has a political science degree from the University of Calgary and also has a certificate from the University of Georgia’s Principles of Marketing Research program. Kristina has been a member of the ELTF since November 2016.
  • Louis Dutaud (ELTF Member), Toronto Chapter.
    Louis is a Senior Research Manager at GFK in Toronto, where he has worked for more than six years. Louis is a graduate of the Georgian College RAP Program and has held the CMRP designation since 2015. While his experience ranges across all sectors, he specializes in customer experience and loyalty research. Louis became a member of the ELTF in August 2015.
  • Patricia King (ELTF Member), Toronto Chapter.
    Patricia is the Director of Evaluation with MQO Research in Toronto. She has ten years’ experience conducting qualitative and quantitative research. Prior to joining MQO she worked as a Manager for the Government of Newfoundland and Labrador informing policy development. Patricia is a Credentialed Evaluator and is acting past-president of the Canadian Evaluation Society (NL chapter).
  • Matthew Reichert (ELTF Member), Prairie Chapter.
    Matthew is a Project Director with Itracks in Saskatoon. Originally hailing from Ottawa, he is a graduate of the Algonquin College Marketing Research and Business Intelligence program. Matthew joined the ELTF in March 2016.
  • Pallavi Goel (ELTF Member), Alberta Chapter.
    Pallavi is a Research Analyst with Leger - The Research Intelligence Group. She has been working with Leger for two years and currently works through their Calgary office. She conducts research in various quantitative and qualitative fields, including custom research designs and syndicated designs. Pallavi has been a part of the ELTF since November 2016.


How to Contact Us?

Contact Shannon Bennett, ELTF Chair, at shannonb@phase-5.com or Dan Jackson, Member Development Officer with the MRIA at djackson@mria-arim.ca.