Mark Ryski Event - February 22 & 23, 2016
Mark Ryski, CEO of Headcount, recently talked to the Alberta chapter of MRIA about his company's approach to researching store traffic and how to convert more visitors to buyers. In an interview with Tema Frank afterwards he discussed:
- The challenges of getting clients to act on market research results, and the new approach his company has taken to overcome it.
- The value of having a skilled human analyst look at data instead of relying completely on computer algorithms.
- Mistakes that are easy to make in interpreting data from traffic counts or other market research.