alberta Chapter EVENTS


Sponsored by LEXUS of Edmonton & MacEwan University

MRIA Alberta Chapter Luncheon Event
CX Research to Understand Changing Markets – Luncheon Workshop


Arpy Dragffy of PH1 Media will lead participants through a real-life case study to illustrate how CX research can have a huge impact on business outcomes and innovation. Participants will work in teams to come up with a plan to help a client hold on to a dominant market position that is being disrupted due to a changing market.

Topics will include:

  • Understanding how research informs, shapes, facilitates, and measures the innovation process
  • Using market research tools like focus groups and surveys to gain an understanding about changing consumer behaviour
  • Framing a business problem as an opportunity to innovate
  • Scoring and prioritizing business opportunities
  • Defining research strategy design criteria to streamline success

This event is appropriate for researchers in client side or supply side settings, and with a range of experience in CX from newbies to pros.

Edmonton: Tuesday, May 15, 2018

11:15 a.m. - 1:30 p.m.; MacEwan University, Allard Hall, Room 11-428 
Cost: $25 MRIA Members, $40 Non-members, Students = Free

Lunch will be provided

Advanced registration is required. For more information, and to register, please visit the MRIA Portal.

If you have any questions about the event, please do not hesitate to contact Anastasia Arabia at 780-485-6558, x2003 or

alberta chapter - 2018 annual general meeting

The MRIA Alberta Chapter Annual General Meeting will be held right before the May 15 luncheon speaker event, from 10am-11am, also at MacEwan University (room to be determined). There is no charge to attend the AGM.

At the AGM, we will be covering important items such as past chapter activities and upcoming/planned chapter events. To this end, we would like input from you on what type of activities or events the Chapter can undertake to better serve you.

If you have any questions, please contact Barry Davis at