MRIA’s purpose is to resume its role as the leading Canadian voice for the research insight industry and to establish and maintain standards of quality and practice. Membership is conferred by the MRIA Board to organizations who share the purpose, and who meet criteria established by the Board.
This one-time membership fee is extended to all individual and corporate members who agree to abide by the MRIA's By-laws and standards. This includes previous Gold Seal firms and individual members who have obtained the CMRP.
During this period, the requirement for a full audit will be waived in the first year but will need to be completed sometime in the subsequent 24 months. All accredited members must agree to abide by MRIA’s by-laws and standards.