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Manager, Market Research

  • 10/21/2019 1:31 PM
    Message # 8069909
    Anonymous

    Manager, Market Research

    You’re a seasoned market research professional known for uncovering key business, customer, and market behaviour insights that facilitate decision-making. Skilled at both Customer Experience (CX) and Voice of the Customer (VOC) research, you’re able to identify ways to evolve, innovate, and improve how consumers experience brands and products.

    You’re both a strategist with strong analytical skills, and a communicator with the ability to turn detailed qualitative and quantitative data into clear and concise messaging for a variety of audiences. Plus, you’re a proven leader: your previous management experience demonstrates that people want to work with you and for you.

    Smart, Savvy + Associates has partnered with award-winning employer, BCAA, in their search for a Manager, Market Research to lead the evolution of BCAA’s market research and insight capability. Responsible for managing all corporate and member research initiatives, you will play an integral role in the successful implementation of customer strategy and product and sales initiatives. You’ll also provide leadership and direction to the Market Research Analyst.

    BCAA is a Member driven organization with 900,000 members, and more than 100,000 partners worldwide. Awarded the Aon Hewitt Top Canadian Best Employer Award 12 years in a row, BCAA is recognized as one of Canada’s most trusted brands and one of Canada’s top 50 places to work.

    If you’re an experienced market researcher with a track record of delivering strategic insights that drive business decisions, plus you’re ready to work with one of Canada’s top employers, apply today!  

    Key Responsibilities:

    • Lead the evolution of BCAA’s market research and insight capability
    • Develop plans that support all business areas’ needs for customer and market research
    • Manage BCAA’s Voice of Customer/Member (VOC/VOM) platform (Qualtrics), ensuring internal adoption and satisfaction
    • Develop and advance BCAA’s understanding and practices in CX Research and Measurement
    • Create and monitor key brand health metrics
    • Build business cases for research initiatives and investment
    • Communicate insights with BCAA leadership and stakeholders, as appropriate
    • Collaborate with Manager, Database Marketing to:
    - perform integrated analysis
    - identify and propose solutions that support business growth and efficiency
    - highlight key customer trends for application across the organization
    - prioritize, create and present key analytics in a holistic manner (ex.   dashboards)
    • Collaborate closely with the Strategic Ventures team on new business exploration
    • Develop and implement a competitive insights program
    • May include participation on committees to drive and maintain best practices
    • Coach and develop a Market Research Analyst
    • Prioritize research initiatives according to overall business and strategic objectives
    • Identify, establish and manage relationships with strategic research partners, including negotiating proposals and crafting statements of work for quantitative or qualitative research

    Required Qualifications:

    • 12+ years of Market Research experience
    • 3+ years in a supervisory or management role
    • Expertise in Voice of Customer and/or CX research
    • Experience in developing research questionnaires and recommending methodologies to help uncover and understand customer and market behavior
    • Advanced analytical skills, including proficiency with either SAS or SPSS, and Microsoft Excel
    • Proven project management and prioritization skills
    • Proactive self-starter who is up to speed on the latest research methodologies and trends
    • Data-driven and solutions focused problem solver
    • Bachelor’s Degree in Business, Research, or Applied Statistics

    About Smart, Savvy + Associates Recruitment Professionals

    Smart, Savvy + Associates are experts in helping marketing and communications leaders find people and develop teams that thrive and deliver inspiring results. As a people performance company, we specialize in finding marketing and communications talent in the Pacific North West. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, workplace culture, and business objectives surrounding each hire.

    Please click here to apply:

    https://smartsavvy.applytojob.com/apply/M3XIGwIXib/Manager-Market-Research


    Last modified: 10/21/2019 2:19 PM | Anonymous



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