In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. 

For more information about how your organization can become an MRIA partner... 


a THANK YOU goes out TO all of OUR PARTNERS

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Upcoming Events

March 23, 2017
B.C. Chapter Event
BC Chapter Happy Hour Social

March 30, 2017
MRIA National Event - Toronto
Job Fair

April 24 - 25, 2017
MRIA National Event
CMRE Sitting

April 25, 2017
Prairie Chapter Event
Top Brands in Saskatchewan and Manitoba!

April 26, 2017
Prairie Chapter Event
Top Brands in Saskatchewan and Manitoba!

Event Calendar

MRIA Education

March 23, 2017
IPD Course - Toronto

March 31, 2017
IPD Course - Toronto
The Essentials of Research Storytelling

April 5 - 7, 2017
IPD Course - Toronto
Moderator Training: Basic

April 12, 2017
IPD Course - Toronto
Communicating Research Results with High Impact Graphs

April 19 - 20, 2017
IPD Course - Toronto
CMRE Prep Course

Education Calendar


Recent News and Updates

CRTC - Voter Contact Registry in effect during federal by-election

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-election in the riding of Ottawa-Vanier, ON. The registry will be open until the by-election on April 3, 2017. As part of the legal requirements for the Voter Contact Registry, anyone using the services of a calling service provider to call voters during the election will have to register with the CRTC within 48 hours of making the first call. The calling service provider is also obliged to register with the CRTC during federal and by election campaigns.

Click here to learn more.

MRIA - CAPOR Merger Annoucement

On June 11, 2015, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. CAPOR brought together a unique coalition of pollsters, journalists, and academics who all share a desire to ensure that polls released into the public domain are conducted and reported in a transparent and responsible way. Over the past sixteen months, the MRIA has worked diligently to address the concerns of this important stakeholder group.

Click here to read more. 


MRIA Privacy Handbook - Member Exclusive Resource

The Privacy Handbook was developed as a service to our members and to provide a template on which firms can build or review their own privacy policies. Available in French and English. 

Click here for more information.


MRIA has released updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here

MRIA Fellow Michael Adams Awarded the Order of Canada 

MRIA would like to offer our congratulations to MRIA member and Fellow, Michael Adams, FMRIA. Michael has been recently awarded the Order of Canada for his long standing commitment to public service and his numerous contributions to the Market Research community

Click here for more information

Exciting News from MRIA Corporate Member CRC! 

CRC Research announced today that it has acquired Research House, a Toronto-based market research agency specializing in focus group facilities and qualitative recruiting. The acquisition creates the largest qualitative specialty market research company in Canada, with offices and facilities in Toronto, Montreal and Vancouver, and a professional team serving clients coast-to-coast. 

Click here for more information

The MRIA Mobile App is Here - MRIA Connect!

The MRIA app is here, and can now be downloaded on iOS and Android devices. Join/renew your membership, keep up to date on the latest news, communications and events from MRIA. Check out the exclusive conference features, including a list of all the speaker sessions and create your own personal schedule!

Click here for more information.

Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.


Click here to read more news stories