Automotive Diaries: Coming out Stronger Post COVID-19

  • 09/28/2020 1:09 AM
    Message # 9268899
    Deleted user

    Hear industry recommendations of three data-driven leaders post the pandemic for the automotive sector. Some questions we couldn't get to during the session are answered below.

    QHow should researchers best use qualitative versus quantitative UX methods in automotive? 

    Michaela Mora: At this point, most of the UX research is conducted with qualitative research methods like IDIs, context inquiries, usability testing, but the field would benefit from adding quantitative methods for validation purposes and to support go/no-go decisions. We should not be making these types of decisions solely based on qualitative research. Quantitative concept testing, conjoint analysis, and large-scale unmoderated usability tests, tree-tests, card sorting, and A/B testing are examples of quantitative methods that can be used to validate insights from qualitative research when making decisions about how to improve the online automotive user experience.

    Q: How much are changing attitudes to public transit impacting or benefiting the automotive industry out of the pandemic? 

    Stephen Popiel: The pandemic has of course had both positive and negative impacts on the auto industry. 

    The negatives have been the cost resulting from the stoppage of supply chains and manufacturing, plus the lost sales during the months where dealers were essentially closed.

    However, once the country opened, it became apparent that public transit usage was declining to very low levels. Public transportation and other forms of shared ride services were replaced with various alternative forms of transportation - walking, cycling and personal driving. While many were WFH many have gone out and purchased either a new or used vehicle. We have seen a dramatic increase in the purchase of used vehicles which has helped both used car dealers and new car dealers who also sell used vehicles.

    In addition, the pandemic showed in part the impact of the entire economy, not just transportation, on the environment and this may spur sales of more environmentally friendly powertrains like Hybrids, Plug-In Hybrids and battery Electric vehicles in the medium term.

    Ride sharing, both traditional taxis and newer services like Uber and Lyft have also taken a hit, which may impact the development of various ride sharing programs, at least in the short-term.

    Last modified: 09/28/2020 4:07 PM | Deleted user
  • 04/10/2021 6:15 AM
    Reply # 10294093 on 9268899
  • 04/10/2021 6:21 AM
    Reply # 10294111 on 9268899

    if you are in Bangalore and want a call girl for your erotic game and some sexual pleasure. lick the ;link and choose a call girl for you.

    Bangalore escort   Call Girls in Bangalore  Bangalore call girls  

    Escort Service in Bangalore   Escort in Bangalore

  • 04/12/2021 2:01 PM
    Reply # 10304147 on 9268899
    xxx stories

    You have a valid statement here! I thoroughly concur with what you have said!!Thanks for sharing your views...hope more individuals will peruse this article!

    xxx stories

  • 06/18/2021 6:24 AM
    Reply # 10661849 on 9268899
    Software Reviews
    I conceive that your blog is very interesting and has sets of fantastic information. Surfshark VPN Review

  • 06/18/2021 7:05 AM
    Reply # 10662033 on 9268899
    Software Reviews

    I really love the way you write and express your post. <a href="https://www.allsocialupdates.com/"</a>

  • 06/18/2021 7:09 AM
    Reply # 10662052 on 9268899
    All Social Updates

     The way you express your information in words i really appreciate it.  

    VyprVPN Review

  • 10/15/2021 2:12 AM
    Reply # 11485411 on 9268899
    Devi Wilson

    This is a great and amazing information you are such a mind-blowing.

    Escorts in Chennai

    Harrington Road Escorts

    Valarpuram Escorts Service

© Marketing Research and Intelligence Association

Powered by Wild Apricot Membership Software