You can now view the video recording of our inaugural webinar this year "Best Practices in the Virtual Data Ecosystem" here. The full presentation deck is also attached to the end of this post. 

Do you want to learn how to thrive in the world of online research and insights using applied ethnography and focus groups?

About this Event

Drawing from the best practices of online qualitative research, this inaugural MRIA webinar in 2020’s Professional Development series will showcase some of the most innovative work in the virtual research ecosystem using applied digital ethnographies and online focus groups.

Speakers:

Dan Fleetwood, President, Research and Insights Platform, QuestionPro

Anoushka Gupta, Associate Vice President, Research Strategy Group

Vanessa Campbell, Vice President, Research Strategy Group

The presentations will delve into the presenters’ vast and varied experience of working with online research methods. The speakers will introduce new concepts and present case studies that illustrate key guidelines and considerations for moving your research online. The speakers will share past successes and challenges to help establish the growing opportunities with online qualitative methods.

You will gain new ideas and solutions in the use of online focus groups and digital ethnographies based on longitudinal research and daily diary protocols. You will also witness research implications in a variety of contexts using exploratory, journey mapping, and usability techniques spanning categories like media, healthcare, CPG, etc., to understand consumers in an uncertain world.

Get ready for an hour of learning and professional development to understand how to tackle your most pressing data and research problems using online qualitative methods in compliance with global industry standards and the MRIA’s Code of Conduct.