Members are reminded to following the MRIA Polling Standards.
Members of the MRIA all have in common the single goal of encouraging excellence in the conduct of marketing, social and opinion research in Canada and elsewhere. In addition, MRIA promotes the responsible use of research for decision making in the public and corporate domains and works to increase public understanding of research methods.
In order to preserve public confidence in public opinion research—a science of mutual importance to the Media and Market Research industries—please consider our following recommendations before releasing survey data to the public:
Additional Standards for Reporting on Qualitative Research
Additional considerations should be adhered to when reporting on qualitative research observations (such as focus groups, or other small sample in-depth research).
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