The Marketing Research and Intelligence Association's Institute for Professional Development (MRIA-IPD) has continuously offered a multitude of courses across Canada, but as Canadians know, the country is ludicrously vast. As such, MRIA-IPD has enhanced its online offerings to allow individuals to learn without having to leave the comfort of their home or office!

Our courses fall into one of two main categories:
"Core" or "Professional Development." (PD)

Core courses:
The twelve courses in this category are those that comprise the professional education path to the Certified Marketing Research Examination (CMRE.) These courses range in topic and complexity, but when viewed as a whole, represent a diverse and critical wealth of knowledge for any individual who wishes to be recognized as a Certified Marketing Research Professional (CMRP.) These courses are, not surprisingly, quite marketing research related.

Professional Development courses:
These comprise everything else that MRIA-IPD offers as a course. PD courses are generally higher-order in terms of complexity and may be better suited to individuals with mild to extensive experience in their field, or who have already attained the CMRP designation. At times, MRIA-IPD offers PD courses that are more universal in nature, regardless of field or experience.


MRIA-IPD is Canada's leading provider of marketing research education for professionals. Our newest offerings have been developed for ease of use, rapid study, and practical application in today's competitive business world. The content has been developed by McGill University's Center for Continuing Education, with ongoing input from MRIA's Certification Advisory Committee. The committee is comprised of active industry leaders who have ensured that the content is highly practical thanks to their hands-on perspective and approach.

Completion of these core courses is also one of the multiple paths that leads towards earning the coveted Certified Marketing Research Professional (CMRP) designation!

Course Name Textbook (*) Duration
101-Introduction to Marketing Research Yes 1 formerly: Fundamentals of Marketing Research
102-Market Research Standards Yes 1 formerly: Fundamentals of Marketing Research
201-Marketing Research Design: An Applied Course Yes 1 formerly: Fundamentals of Marketing Research
202-Questionnaire Design Yes 1 formerly: Fundamentals of Marketing Research
203-Marketing Research Statistics & Data Analysis Yes 2  
204-Qualitative Marketing Research Yes 1  
301-Competitive Intelligence, Mystery Shopping, and Benchmarking   1  
302-Market Intelligence   1  
303-Marketing Management for Researchers   2  
401-Online Research, Best Practices and Innovations   1 formerly: Marketing Research on the Internet
402-Advanced Analysis Techniques Yes 2 Available in-class only.
403-Advanced Qualitative Marketing Research   1 formerly: Getting Beneath the Surface in Qualitative Research
12 courses   15 days  

Please note some of the course numbers have changed effective July 2010. The course names have stayed the same. For the table of Core course prerequisites, please click here.


MRIA has adopted one textbook that can be used for 7 MRIA Core courses (indicated with a Yes in the list above):

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. After September 30, 2010 (when 2010 updates will be completed), students will be able to print each chapter for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.