VISUAL STORYTELLING: REPORTS AND PRESENTATIONS
- Professional Development course
This course commences with a brief introduction to communicating research results through effective research reports and presentations. It then focuses on using graphs to dynamically communicate research findings. While it is easy to produce attractive graphs using Excel or PowerPoint, most graphs fail to communicate and, as a result, fail to convince. Using recent brain research findings, this course examines how we actually perceive graphs, how it impacts our interpretation and how to produce graphs that convince and persuade the audience.
MAJOR TOPICS COVERED IN THIS COURSE INCLUDE
- Key components of effective research reports and presentations
- How do people perceive graphs
- What makes a graph easy or difficult to understand
- Why do some graphs fail to convince the audience
- How to use graphs to persuade the audience rather than to impress them
- Why do many beautiful-looking charts fail to communicate
- Are different types of graphs (e.g., pie and bar charts) interchangeable
- How to create graphs that communicate your point clearly and persuasively
|Members seeking CMRP designation||Client-Side Researcher||Research Supplier|
|Little or no exposure||Less than 2 years experience||2-8 years experience||8+ years experience|
PAST PARTICIPANT COMMENTS
"Encouraged me to think more carefully when using graphs in reports and presentations."
"The examples assisted for practical application."
"Great use of examples."
"(Chuck Chakrapani's) experience was evident and applied to the course material."
- Course Length: 1 Day
- Check-in: 8:30 am
- Classes: 9 am - 5 pm
- Lunch will be provided
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
|Member Regular*||Non-Member Regular*|
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.