• Professional Development course


A maximum of 6 registrants are accepted for this hands-on, intensive three-day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group.

While this is an introductory course, participants are expected to have some experience with qualitative research. Participants should have viewed groups or played a support role in helping with recruiting, note taking, or report writing. It would also be beneficial if participants have had at least some experience conducting in-depths. This course is not geared to experienced moderators and it does not cover perceptual mapping, projective, or other more advanced techniques.

Note: This course is extremely demanding and you will be required to complete assignments on the evenings of the first and second day of the course. If you register for this course, you should not plan any work or other activities for these evenings.


  • Setting the Stage for Qualitative Research
  • Questioning Techniques and Listening
  • Focus on Body Language and Group Dynamics
  • Practicum with Consumers


  Members seeking CMRP designation   Client-Side Researcher Research Supplier    
  Little or no exposure Less than 2 years experience   2-8 years experience   8+ years experience


"I took this course last summer and it was excellent! A very good overview of qualitative research and it offers practical experience."

"The course offered practical and actionable feedback and advice."

"The sharing of techniques, hands on training experience and detailed constructive feedback were invaluable."

"I liked the fact that we were given positive and constructive criticism."

Location(s) Course Date(s)   Registration
Edmonton March 12, 13, 14, 2018   Through the MRIA Portal
Toronto TBD   TBD


  • Course Length: 3 Days
  • Check-in: 8:30 am, daily
  • Classes: 9 am - 5 pm, daily
  • Lunch will be provided
  • Location: Will take place in a focus group facility
  • Maximum Registration: 6 per class
  • For terms and conditions, click here


The venue address will be sent to you as part of your course registration confirmation.

  Member*   Non-Member*

*Plus applicable taxes

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.