- Core course
- This course is required for members wishing to take Path 2 to the CMRP designation (CMRE)
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them.
MAJOR TOPICS COVERED IN THIS COURSE INCLUDE
- Types of Questionnaires
- Question Comprehension
- Sequence of Questions
- Types of Questions
- Questionnaire Format
- Response Scales
- Question Order Effect
- Question Length
The course takes place over one day and involves group work on-site.
MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.
Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra's Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.
For the table of Core course prerequisites, please click here.
||Members seeking CMRP designation
||Little or no exposure
||Less than 2 years experience
||2-8 years experience
||8+ years experience
ONLINE TESTING IS ACTIVE
MRIA has has implemented an online test for each Core course.
The test is mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.
All details pertaining to the applicable test will be provided during class. For more information about online tests click here.
PAST PARTICIPANT COMMENTS
"(Jordan Levitin) knows the material very well and communicates it very clearly."
"Extremely relevant to my job."
"Great use of group work."
"Jordan is a great presenter with a vast amount of experience in this subject which he shared with the group."
- Course Length: 1 Day
- Check-in: 8:30 am
- Classes: 9 am - 5 pm
- Lunch will be provided
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.