Table of Recommended Prerequisites for Core Courses

101-Introduction to Marketing Research Relationship to Other Core Modules
Intermediate Modules Intermediate Modules
Importance of the MRIA 102-Ethical Issues and Privacy in Marketing Research  
Importance of the CMRP  
Marketing Research Defined    
Marketing Research Process    
Research Design 201-Marketing Research Design: An Applied Course 401-Online Research, Best Practices and Innovations
The Questionnaire 202-Questionnaire Design  
Sampling 203-Marketing Research Statistics and Data Analysis (2 days) 402-Advanced Analysis Techniques (2 days)
Qualitative Research 204-Qualitative Marketing Research 403-Advanced Qualitative Marketing Research Techniques
Secondary Research    
Market and Competitive Intelligence 301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping  
302-Market Intelligence
  303-Marketing Management for Researchers (2 days)  

 

  Recommended prerequisite: 101
  Recommended prerequisites: 102, 201, 202, 203 and 204 (shaded in grey)
  303 Can be taken anytime, but preferably after modules shaded in grey (i.e., 102, 201, 202, 203 and 204)