201-MARKETING RESEARCH DESIGN: AN APPLIED COURSE

 

COURSE CATEGORY:

  • Core course
  • This course is required for members wishing to take Path 2 to the CMRP designation (CMRE)

INSTRUCTOR(S):

There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why.


MAJOR TOPICS COVERED IN THIS COURSE INCLUDE

  • Understanding the need for marketing research
  • Defining the objectives of the research
  • Research Designs
    • Exploratory, conclusive, and tracking research
    • Cross-sectional and longitudinal design
    • Secondary and primary research
    • Tools for data collection
  • Selecting the research design and data collection tools
  • Elements of a research plan/proposal
  • Costing issues related to different research designs

RECOMMENDED TEXTBOOK

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra's Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.


RECOMMENDED PREREQUISITES

For the table of Core course prerequisites, please click here.


SUGGESTED AUDIENCE

Members seeking CMRP designation Client-Side Researcher Research Supplier    
Little or no exposure Less than 2 years experience   2-8 years experience   8+ years experience

ONLINE TESTING IS ACTIVE

MRIA has has implemented an online test for each Core course.

The test is mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.

All details pertaining to the applicable test will be provided during class. For more information about online tests click here.


PAST PARTICIPANT COMMENTS"(KEN DEAL) HAD SOME VERY INSIGHTFUL EXAMPLES FROM HIS EXPERIENCES."

"The cases were realistic and focused." "(Ken Deal) was friendly, helpful, and informative."

"Excellent and well worth the money, as always."


Location(s) Course Date(s) Registration
Toronto February 12, 2018 Through the MRIA Portal

 

  • Course Length: 1 Day
  • Check-in: 8:30 am
  • Classes: 9 am - 5 pm
  • Lunch will be provided
  • For terms and conditions, click here

 

The venue address will be sent to you as part of your course registration confirmation.

Member Regular* Non-Member Regular* Member Student*
$599
$749
$399

*Plus applicable taxes

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.