401-Online Research, Best Practices and Innovations


Course Category:

  • Core course
  • This course is required for members wishing to take Path 2 to the CMRP designation (CMRE)


The Internet is becoming an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.

Major topics covered in this course include

  • Internet penetration and usage
  • Techniques used to conduct research online
  • Advantages and disadvantages of conducting research online
  • Common pitfalls of online research
  • Costing online research
  • Reliability of online research
  • Parallel testing
  • Applications of online research
  • Web site based research
  • Secondary research on the Internet
  • Online research panels
  • Subscriber based studies
  • Online tracking research
  • Online qualitative research
  • Social networking sites

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

Suggested Audience

Members seeking CMRP designation Client-Side Researcher Research Supplier    
  Little or no exposure   Less than 2 years experience 2-8 years experience   8+ years experience

Online Testing is Active

MRIA has has implemented an online test for each Core course.

The test is mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.

All details pertaining to the applicable test will be provided during class. For more information about online tests click here.


"(Jordan Levitin) knows the material very well and communicates it very clearly."

"Extremely relevant to my job."

"Great use of group work."

"Jordan is a great presenter with a vast amount of experience in this subject which he shared with the group."

Location(s) Course Date(s) Registration
Toronto March 23, 2017 Through the MRIA Portal
  • Course Length: 1 Day
  • Check-in: 8:30 am
  • Classes: 9 am - 5 pm
  • Lunch will be provided
  • For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

Member Regular* Non-Member Regular* Member Student*

*Plus applicable taxes

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.