102-Market REsearch Standards


Course Category:

  • Core course
  • This course is required for members wishing to take Path 2 to the CMRP designation (CMRE)


Ethical issues are becoming more and more important in business life. This course introduces participants to the key ethical concerns in the management of the research process. The course focuses on the responsibility of researchers to the public, users of marketing research, clients, and suppliers. In addition, this course addresses the impact of recent privacy legislation on marketing research, both in Canada and abroad.

Major topics covered in this course include

  • Importance of ethics in business
  • The need for a code of conduct
  • Rules vs. guidelines
  • Relationship with Data Protection Legislation
  • General rules of marketing research
  • Responsibility of Members to the Public
  • Responsibilities of Clients to Research Suppliers
  • Responsibilities of Research Suppliers to Clients
  • New Directions/Issues (Internet, Children, Qualitative vs. Quantitative)
  • Impact of Privacy Legislation
  • Role of Education and Professional Associations

Recommended Textbook

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra's Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

Suggested Audience

Members seeking CMRP designation Client-Side Researcher Research Supplier    
Little or no exposure Less than 2 years experience 2-8 years experience 8+ years experience

Online Testing is Active

MRIA has has implemented an online test for each Core course.

The test is mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.

All details pertaining to the applicable test will be provided during class. For more information about online tests click here.

Past Participant Comments

"The course covered the key issues that are frequently faced by researchers."

"The discussion helped me to truly understand the issues."

"Good mix of theory and practical examples."

"I liked the discussions and the opportunity to ask questions."

Location(s) Course Date(s) Registration
Toronto April 28, 2017 Through the MRIA Portal
Online For online course details and prices, click here  


  • Course Length: 1 Day
  • Check-in: 8:30 am
  • Classes: 9 am - 5 pm
  • Lunch will be provided
  • For terms and conditions, click here


The venue address will be sent to you as part of your course registration confirmation.

Member Regular* Non-Member Regular* Member Student*

*Plus applicable taxes

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.