Next CMRE Prep Course: November 29-30, 2017
Next CMRE Exam: December 7-8, 2017
Fall and winter Education Courses
This course examines in detail the latest theory on and application of some of the most frequently used qualitative research techniques and it considers the key criteria used in selecting a qualitative research design. From a buyer's perspective, the course provides an overview on budgeting for and using qualitative research for advertising, idea generation, product development, and customer/employee satisfaction. Click here for more information and click here to register.
A comprehensive 2 day workshop designed to cover the key, basic topics in marketing research. This seminar is specifically designed to help registrants to prepare for MRIA's Comprehensive Marketing Research Exam (CMRE), a pre-requisite for any marketing research professional who would like to be awarded the Certified Marketing Research Professional (CMRP) designation. The CMRP designation provides valuable recognition to marketing research professionals who have completed the Institute for Professional Development program and also allows experienced researchers to certify their knowledge. Click here for more information.
Obtaining the Certified Marketing Research Professional (CMRP) designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice. Click here for more information.
This workshop will quickly help you to learn the basics of SPSS for analyzing the types of data that results from most surveys. Participants who have had no previous direct experience using SPSS, but have had a statistics course, will be able to analyze survey data using SPSS by the end of the day. While statistics will not be taught from scratch, the main statistical tools used for survey data analysis will be reviewed and discussed. Participants will be conducting analysis using SPSS on personal computers during the day-long workshop. This is a totally hands-on session. Click here for more information.
There have been many advances in the analysis of survey data during the past several years that can help marketing researchers extract important information from survey data. SPSS is the most widely used application for the analysis of survey data and has been developed to be quite easy to use. This course will work through more advanced analyses that are capable of providing significant insights into consumer behaviour and motivation. This is a hands-on workshop where all participants will be performing the analyses at computers using SPSS during the two days. Some basic statistical background will be provided for each technique, the data will be analyzed and the output interpreted. Tips on how to present the resulting insights to clients will be discussed. Click here for more information.
A maximum of 6 registrants are accepted for this hands-on, intensive one-day, workshop-style course, where participants will learn the intricacies of a variety of techniques through observing them being done and then practising them in the course. The instructor will "walk through" each technique with the course participants, and then give them the opportunity to practise the techniques with each other. The instructor will provide handouts with the details on when to use (or not) these techniques, how to use them, the materials required, and how to analyze and present the findings. Click here for more information.
There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why. Click here for more information and click here to register.
February 15th — Measuring Customer Satisfaction, Loyalty & Retention
Maintaining customer satisfaction, loyalty and retention is integral in today's business world. This course answers the fundamental questions companies would need to know, such as: Are we measuring customer satisfaction the right way? What are the pitfalls in our current measurement systems? Why don't our standard customer satisfaction studies seem to work? How could we devise a customer satisfaction measurement system that is effective? What is value and how would we measure it? What contributes to customer retention? What research techniques should we use? Click here for more information and click here to register.
This course is directed at marketing researchers who have a good understanding of the tools and techniques used to measure customer satisfaction. Building upon "Measuring Customer Satisfaction, Loyalty and Retention", this course provides an in-depth analysis of the analytical techniques used to measure customer satisfaction. It is recommended that researchers complete "Measuring Customer Satisfaction, Loyalty and Retention" and "Marketing Research Statistics & Data Analysis" before taking this course. (If you have not taken these courses, you are at least expected to be familiar with customer satisfaction methods and basic statistical terminology. While the course is mostly self-contained, it will not spend too much on background knowledge needed.) Please note that there is approximately a 10% content overlap between this course, and Measuring Customer Satisfaction, Loyalty, and Retention. Click here for more information and click here to register.
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them. Click here for more information and click here to register.
For more information on the CMRE exam, please click here!