Next CMRE Prep Course: April 9-10, 2018

Next CMRE Exam: April 25-26, 2018

winter Education Courses

upcoming Courses:

January 29th — Moderator’s Toolbox: Mapping and Projective Techniques  

A maximum of 6 registrants are accepted for this hands-on, intensive one-day, workshop-style course, where participants will learn the intricacies of a variety of techniques through observing them being done and then practising them in the course. The instructor will "walk through" each technique with the course participants, and then give them the opportunity to practise the techniques with each other. The instructor will provide handouts with the details on when to use (or not) these techniques, how to use them, the materials required, and how to analyze and present the findings. Click here for more information.

February 12th — 201 — Marketing Research Design: An Applied Course

There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why. Click here for more information and click here to register.

February 15th — Measuring Customer Satisfaction, Loyalty & Retention 
Maintaining customer satisfaction, loyalty and retention is integral in today's business world. This course answers the fundamental questions companies would need to know, such as: Are we measuring customer satisfaction the right way? What are the pitfalls in our current measurement systems? Why don't our standard customer satisfaction studies seem to work? How could we devise a customer satisfaction measurement system that is effective? What is value and how would we measure it? What contributes to customer retention? What research techniques should we use? Click here for more information and click here to register.

February 16th — Measuring Customer Satisfaction: Advanced Analytical Techniques

This course is directed at marketing researchers who have a good understanding of the tools and techniques used to measure customer satisfaction. Building upon "Measuring Customer Satisfaction, Loyalty and Retention", this course provides an in-depth analysis of the analytical techniques used to measure customer satisfaction. It is recommended that researchers complete "Measuring Customer Satisfaction, Loyalty and Retention" and "Marketing Research Statistics & Data Analysis" before taking this course. (If you have not taken these courses, you are at least expected to be familiar with customer satisfaction methods and basic statistical terminology. While the course is mostly self-contained, it will not spend too much on background knowledge needed.) Please note that there is approximately a 10% content overlap between this course, and Measuring Customer Satisfaction, Loyalty, and Retention. Click here for more information and click here to register.

February 28th — 202 — Questionnaire Design

A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them. Click here for more information and click here to register.

March 2nd — Market Segmentation Research

Market segmentation research identifies homogeneous groups within a market which allows marketers and other decision makers to develop strategies that more effectively reach each market segment. The course introduces participants to the key marketing research theory related to market segmentation. It describes the reasons why a segmentation study should be completed and it examines the principal considerations in selecting the design. The course also covers the standard analytical procedures used for segmenting a market and it evaluates the strengths and weaknesses of each technique. To get the most out of this course, participants should have a working knowledge of the concepts covered in the 401-Advanced Analysis Techniques (former name: Advanced Techniques of Marketing Research) course. Click here for more information and click here to register.

March 9th — Visual Storytelling: Reports and Presentations   

This course commences with a brief introduction to communicating research results through effective research reports and presentations. It then focuses on using graphs to dynamically communicate research findings. While it is easy to produce attractive graphs using Excel or PowerPoint, most graphs fail to communicate and, as a result, fail to convince. Using recent brain research findings, this course examines how we actually perceive graphs, how it impacts our interpretation and how to produce graphs that convince and persuade the audience. Click here for more information and click here to register.

March 12th-14th — Edmonton, Alberta — Moderator Training: Basic   

A maximum of 6 registrants are accepted for this hands-on, intensive three-day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group. This course will be held in Edmonton, Alberta. Click here for more information and click here to register.

March 14th — 401 — Online Research, Best Practices and Innovations  

The Internet is becoming an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications. Click here for more information and click here to register.

March 21st -23rd — Moderator Training: Basic   

A maximum of 6 registrants are accepted for this hands-on, intensive three-day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group. This course will be held in Toronto, Ontario. Click here for more information and click here to register. 

March 27th — The Essentials of Research Storytelling 

This course will enable you to tell a great research story by illustrating the role of the storyteller at each phase of the research: from laying the story’s foundation, to finding the story, to telling the story in a clear and compelling way. Great stories don’t just emerge from the data – they are in development from the very beginning of the research process right through to the final presentation slide. Click here for more information and click here to register.

For more information on the CMRE exam, please click here!