Volume 9, Issue 7 • September 25, 2014

MRIA Webinar explaining Canada's Anti-Spam Law – today at noon

Join us for an informative webinar on key aspects of the new CASL legislation, including how the legislation impacts electronic communications, the phase-in periods, definition of express consent, recent legislative updates and CASL in the media. Q&A will follow the presentation. This webinar is FREE for members and non-members, and part of MRIA's Advocacy Series. You must however register on MRIA's Portal, please click here to register.

CMRP – Be Known for What You Know

CMRE Prep Course – October 7 – 8 2014
CMRE Exam Date – October 27 – 28 2014

Have a look at The Five Pathways to obtaining your CMRP and there is bound to be a path ideal for you! Questions? Contact cmrp@mria-arim.ca. Visit the MRIA Website for a complete list of CMRPs.

MRIA Call for Course Content Developers

MRIA is seeking content development and possible delivery, for our professional development series in the following technologies:

  • Mobile surveys
  • Text analysis
  • Crowdsourcing
  • Online Communities
  • Social Media Analytics

These courses will be built for wide spread distribution across the country, with all IP being owned by MRIA. The courses may be in class, streamed, video captured, etc ...

Interested? Contact:
Kara Mitchelmore, MBA, FCMA
Chief Executive Officer, MRIA
(416) 642-9793 ext. 8724
(647) 632-3272 (Cell)

Exclusive webinar for Gold Seal Agencies -- Adding Value & Recognition for Gold Seal

We want to share recent results in a webinar headed by Kara Mitchelmore, CEO of MRIA, and Adam Froman, Chair of RAC - on Wednesday, October 8, 2014 at 12:00 p.m.- 1:30 p.m. EST. Reserve your webinar seat now at: https://www4.gotomeeting.com/register/474697935

Net Gain 9.0 – Vancouver –November 19 2014

Transformation. Market Research is changing rapidly but into what? Today, we leverage mixed modes and different channels to produce insights and strategies. Where there once was a well-defined area of expertise called market research, there is now a wide array of analytical approaches to solve business challenges. The purpose of Net Gain Vancouver is to explore the exciting new directions for the industry.

Hear from these industry leaders -- Keynotes :

  • Dan Foreman, President of ESOMAR
  • Annie Pettit, Research Officer, Peanut Labs
  • Leonard Murphy, Thought Leader, Change Agent, Influencer, Consultant & Author
  • Reg Baker, Consultant at Market Strategies International

Entire program to be announced next week – for more information and to register, sponsor or exhibit – visit the Net Gain 9.0 website.

2015 National Conference – Mark Your Calendars

Yes, it will be here before your know it – May 24 – 27, 2015 at the Toronto Marriott Eaton Centre Hotel – Call for Papers being issued in early October… have a story to tell ?

Planning ahead?

2016 Conference
May 31 – June 4, 2016

The Queen Elizabeth Hotel
Montreal, Quebec

2018 Conference
June 9 – 13, 2018

Fairmont Hotel Vancouver
Vancouver, British Columbia

Just Announced! 2015 MRIA QRD Day

March 26 – 27 2015
Toronto, ON
Details to follow.

Partner Events and News

For a complete list, visit the Calendar on the MRIA Website.

The North American Consumer Insights Event
September 29 - October 1, 2014 - Toronto, ON

MRIA Members get 20% off this delegate pass -
Discount Code NACI14MRIA

The Market Research Event 2014
October 20-22, 2014 - Boca Raton, FL

MRIA Members get 20% off this delegate pass -
Discount Code TMRE14MRIA

B2B FORUM 2014

On the 14th October, ESOMAR will launch a new Forum, focussing on B2B research and marketing. This innovative, one-day event is devoted to demonstrating how B2B research is driving marketing excellence today. The programme - entitled: "Leading-Edge research for B2B Marketing Excellence" is online at www.esomar.org/b2b-2014. The Forum focuses on 5 strongly linked pillars : Innovation, Distinctiveness, Commonality, Globality and Business Impact.

SPECIAL OFFER all MRIA members get a 15% discount on the current ratecard, using the following code : B2B2014_ASSOC_FDP

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To read the SEPTEMBER eVue 2014 issue, click here.


September 26, 2014
CASL Webinar

Sept. 28 - Oct. 2, 2014
CASRO Annual Conference
Denver, Colorado

Sept. 29 - Oct. 1, 2014
IIR USA - The North American Consumer Insights Event
Toronto, Ontario

October 9, 2014

Oct. 20 - 22, 2014
IIR USA - The Market Research Event 2014
Boca Raton, Florida

November 19, 2014
Net Gain 9.0
Vancouver, BC

November 20, 2014
CSRC Connect &
Holiday Cocktail Party
Toronto, Ontario

November 27, 2014
Ottawa, Ontario

January 27, 2014
Net Gain 10
Toronto, ON

May 24-27, 2015
2015 MRIA National Conference
Marriott Eaton Center, Toronto

Visit the Calendar of Events for more.


September 30, 2014
201-Marketing Research Design: An Applied Course
Toronto, ON & Simulcast

October 1-3, 2014
Moderator Training: Basic (3 days)
Toronto, ON & Simulcast

October 7, 2014
Semiotics, Introduction: How Symbols, Packaging & Advertising communicate
Calgary, AB & Simulcast

October 7-8, 2014
CMRE Prep Workshop
Toronto, ON & Simulcast

October 17, 2014
Semiotics, Introduction: How Symbols, Packaging & Advertising communicate
Toronto, ON & Simulcast

October 27-28, 2014
Comprehensive Marketing Research Exam (CMRE)

October 30, 2014
Vancouver, BC & Simulcast

October 30, 2014
203- Marketing Research Statistics and Data Analysis
Toronto, ON & Simulcast

November 4, 2014
101-Introduction to Marketing Research
Ottawa, ON & Simulcast

November 6, 2014
Toronto, ON & Simulcast

November 27, 2014
102-Ethical Issues and privacy in Marketing Research
Toronto, ON & Simulcast

January 20, 2015
202 Questionnaire Design
Toronto, ON & Simulcast

January 27-28, 2015
303 Marketing Management for Researchers (2 days)
Toronto, ON & Simulcast

February 5, 2015
402 Advanced Analysis Techniques (2 days)
Toronto, ON & Simulcast

February 9, 2015
204 Qualitative Marketing Research
Toronto, ON & Simulcast

February 10, 2015
403 Advanced Qualitative Marketing Research
Toronto, ON & Simulcast

February 24, 2015
Writing that Gets Results Workshop
Toronto, ON & Simulcast

March 5, 2015
401 Online Research, Best Practices and Innovations
Toronto, ON & Simulcast

March 11, 2015
301 Competitive Intelligence, Mystery Shopping & Benchmarking
Toronto, ON & Simulcast

April 22, 2015
SPSS: Analyzing Survey Data: An Introductory Workshop
Toronto, ON & Simulcast

April 23, 2015
SPSS: Analyzing Survey Data: An Advanced Workshop
Toronto, ON & Simulcast

Visit the MRIA website for a complete list of In-Class and Online courses.