Volume 9, Issue 3 • April 11, 2014

Re: Office of the Commissioner of Official Languages' proposal to revise the Government of Canada Standards for Telephone Surveys

We were pleased to be able to provide input into the development of the recently revised Standards, and appreciate the follow-up opportunity to react to the OCOL recommendation in terms of the potential impact on industry, and ultimately on government research.  As you know, MRIA is recognized among our industry peers worldwide for our leading standards on market and survey research, and we welcome all occasions to share our industry insights with our partners in Government. 

To read more click here.

Pollsters feel vindicated after election results

Pollsters don't watch election results the way most other people do.

Instead of picking a party and hoping that it forms the government, they hope that the seat distribution, and voter percentage reflect what their mathematical models had projected. That's because elections are like the Olympics for pollsters: a rare event where they can publicly show off their prediction tools. While there's not much money in predicting the results of a political campaign, there is a prestige factor.

Click here for the complete article. / Cliquez ici pour l'article complet.

Special Insurance Offer for MRIA Members

MRIA is pleased to announce that LMS Prolink, our group automobile and home insurance provider (through The Economical Select Insurance Company) have recently reduced their automobile rates in Ontario an additional 13% on average from their already competitive pricing.

Also, MRIA members who call in for a no-obligation quote will automatically be entered into monthly draws over the next year including a chance to win 3 grand prize automobiles. Details are here. Members in all 10 provinces can purchase home insurance through our plan, and auto insurance may be purchased in 7 provinces as allowed by local legislation. (The exceptions are BC, SK and MB.)

To learn more please contact LMS Prolink at 1-800-663-6828 or visit www.lms.ca

Get the Facts about Incentives & GST/HST

Recently, MRIA members have questioned whether tax should be charged to clients on incentives distributed to participants. This article will hopefully put this topic to rest and, more importantly, ensure that MRIA members are prevented from costly mistakes!

Click here to read the full article.

Attention all Gold Seal Agencies

This year's Annual Financial Health Survey, an exclusive benefit for Gold Seal Agencies, has been moved online to ensure confidentiality and security. Look to your inbox for access information in the coming days. Submission deadline is May 12 2014.

Important Changes for CMRP MCP points Calculation and Tracking

Professional associations fully support the importance of continuous learning. It enhances the knowledge base shared by the industry, encourages activity and increases the value of certification. MRIA is no different. We value the importance of an informed and educated membership.

We also recognize education and events taken outside of MRIA offerings, which will no longer will be recorded on our Portal but rather be placed on an honor system. The CMRP holder is responsible for keeping track of non-MRIA professional development activities by maintaining records and keeping receipts. MRIA will randomly audit a CMRP's professional development and points may no longer be carried forward.

Click here to view the MCP Chart. For more information on the MRIA’s focus on Continuous Learning, click here.

Go Beyond traditional Quant and Qual - Semiotics

Interested in the newest marketing research techniques but course times just don't suit you? The poll is open now for you to decide when the next session should take place for Semiotics, Introduction: How Symbols, Packaging & Advertising Communicate. Learn how popular culture affects the consumer psyche for insights on how to market your product.

Charles Leech, Ph.D, is an engaging speaker on the leading edge of Semiotics, a real-life "symbologist". To cast your vote, visit https://doodle.com and indicate your preferred dates.

Poll open now for up to two weeks:

  • Click on all the dates that you are available.
  • The most popular date wins!

Questions? Contact gwoo@mria-arim.ca.

2014 President’s Tour – A Time for Dialogue

Spring is in the air and so is a new beginning for MRIA. During this national tour, gain insights from the past year and learn about the new strategic plan for 2014. Positive changes are in store and we want to share them with you! It's your opportunity to meet with our President Anastasia Arabia and greet our new CEO, Kara Mitchelmore.

Tour Dates and Locations
Date Event Location
April 15th Lunch Halifax
April 24th Evening event Toronto
April 25th Lunch Montreal
April 29th Lunch Vancouver
May 2nd Breakfast  Calgary
May 7th Lunch Winnipeg

Click here to read more.

It's Awards Season!

MRIA Excellence in Research Awards
Submission deadline is NEXT WEEK on
April 15 2014

Showcase your talent and your brand by submitting a case study or nominating an up and coming leader or chapter.

Gala Awards Dinner takes place on June 10 2014 in Saskatoon SK. Click here for more information.

The Big Shift: West is now the Best

Conference Program details available online.

Come see keynote speaker Dr. Darrell Bricker, CEO of Ipsos Global Affairs and author of The Big Shift, at the National Conference in Saskatoon where he'll argue how the political, media and business elites of Toronto, Ottawa and Montreal that ran this country for almost its entire history have lost their power to the West.

Registration now OPEN! Click here for more info.

Partner Events and News

TTRA CALL FOR PAPERS: “Research on the Edge” Conference
September 24–26, 2014 - Yellowknife, NWT
Submission deadline June 1 2014
Click here for more info.

CASRO National Conference
September 28–October 2, 2014 - Denver, Colorado.
Click here for more info.

ESOMAR - Congress - What Inspires?
September 7–10 in Nice, FRANCE
Click here for more info.

Vue Magazine - The Conference Issue

Calling all advertisers! The largest and most read issue of Vue will be distributed at the National Conference - as well as to all MRIA members and sister association networks. Book your ad space now by emailing amgabriel@mria-arim.ca and provide artwork by April 18.

To read the APRIL eVue 2014 issue, click here.

Share |


April 15, 2014
Atlantic Chapter: President's Tour

April 24, 2014
Québec Chapter: Soirée Hommage Michel Saulnier

April 24, 2014
Toronto Chapter: 2014 President's Tour - Plus What Are You Missing Out On For Research In Social Media?

April 24, 2014
BC Chapter: New Methods in Qualitative Research

April 25, 2014
Québec Chapter: President's Tour

Visit the Calendar of Events for more.


Coming SOON - details on the launch of our first ever Executive Retreat for seasoned MR professionals looking to gain their CMRP. Look for more details in the coming weeks within Pulse, Vue and on MRIA's website.

April 17, 2014
Measuring Customer Satisfaction: Advanced Analytical Techniques

April 17, 2014
Metrics Madness: Is Your Client's Digital Marketing Working?

April 22, 2014
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

April 23, 2014
SPSS: Analyzing Survey Data: An Introductory Workshop

April 24-25, 2014
SPSS: Analyzing Survey Data: An Advanced Workshop

April 29, 2014
301-Competitive Intelligence, Mystery Shopping and Benchmarking

Visit the MRIA website for a complete list of In-Class and Online courses.