Volume 9, Issue 2 • March 28, 2014

MRIA's Procurement Working Group (PWG)

MRIA is seeking to determine whether one of its member firms is interested in joining MRIA's Procurement Working Group (PWG). The mandate of the committee is to serve as MRIA's industry working group and consultation and representation body on issues related to the procurement of marketing, survey and public opinion research and market intelligence services by government, particularly the Government of Canada.

Click here to read more.

Important Changes for CMRP MCP points calculation and tracking

At MRIA, we value the importance of an informed and educated membership. Our Certified Marketing Research Professionals (CMRP) have the knowledge and experience to bring the very best of marketing research to their employers and clients alike.

Click here to read more.

Interested in Course 302 - Market Intelligence? Then we want to hear from you...

We are trying something new to help our members take courses that best suit their needs and within their busy schedules. How you ask? By conducting an online poll and then we offering courses on the most popular dates indicated.

So we are starting with Core Course 302 - Market Intelligence with Eleanor Austin and located in Toronto. To cast your vote, visit https://doodle.com and indicate your preferred dates, responding no later than April 3.

  • click on all the dates that you are available
  • every new registrant who participates in the poll will get the early bird rate.

Questions? Contact gwoo@mria-arim.ca.

Get the Facts about Incentives & GST/HST

Recently, MRIA members have questioned whether tax should be charged to clients on incentives distributed to participants. This article will hopefully put this topic to rest and, more importantly, ensure that MRIA members are prevented from costly mistakes!

Click here to read the full article.

2014 President’s Tour – A Time for Dialogue

Spring is in the air and so is a new beginning for MRIA. During this national tour, gain insights from the past year and learn about the new strategic plan for 2014. Positive changes are in store and we want to share them with you! It's your opportunity to meet with our President Anastasia Arabia and greet our new CEO, Kara Mitchelmore.

Tour Dates and Locations
Date Event Location
April 3rd Lunch Ottawa
April 15th Lunch Halifax
April 24th Evening event Toronto
April 25th Lunch Montreal
April 29th Lunch Vancouver
May 2nd Breakfast  Calgary
May 7th Lunch Winnipeg

Click here to read more.

It's Awards Season!

MRIA Excellence in Research Awards
Submission deadline is April 15 2014

Showcase your talent and your brand by submitting a case study or nominating an up and coming leader or chapter.

Gala Awards Dinner takes place on June 10 2014 in Saskatoon SK. Click here for more information.

MRIA National Academic Awards

Our three National Academic Awards recognize the future excellence of marketing research in qualified students:

The Big Shift: West is now the Best

Conference Program details available online.

Come see keynote speaker Dr. Darrell Bricker, CEO of Ipsos Global Affairs and author of The Big Shift, at the National Conference in Saskatoon where he'll argue how the political, media and business elites of Toronto, Ottawa and Montreal that ran this country for almost its entire history have lost their power to the West.

Registration now OPEN! Click here for more info.

Partner Events and News

TTRA CALL FOR PAPERS: “Research on the Edge” Conference
September 24–26, 2014 - Yellowknife, NWT
Submission deadline June 1 2014
Click here for more info.

CASRO National Conference
September 28–October 2, 2014 - Denver, Colorado.
Click here for more info.

ESOMAR - Congress - What Inspires?
September 7–10 in Nice, FRANCE
Click here for more info.

CEO's Vue: Coming from leadership roles at other member associations, I'm constantly dealing with a lack of understanding of what these groups do. "I joined this association and all I got was a magazine," is a common comment. Members sometimes miss all of the other value-added products and services that their dues help to make possible. At the Marketing Research and Intelligence Association (MRIA), these benefits are substantial.

To view related comments from David W. Almy, Marketing Research Association’s CEO click here.

Editor's Vue: The authors in this issue of Vue know a lot about the business of research and can teach us so much. But when it comes to using Twitter for business purposes, I do have a few words of wisdom.

Twitter is not Justin Bieber, Miley Cyrus and pictures of the pancake that sloshed all over the floor instead of landing perfectly in the frying pan. When used correctly, Twitter is a collection of passionate, friendly researchers sharing tips, white papers, case studies, webinars, conference agendas, and controversial ideas about all things marketing research.

To read the APRIL eVue 2014 issue, click here.

Share |


April 3, 2014
Ottawa Chapter: Evolution, Transformation Or Extinction? Where Are We Headed? & Meet Kara Mitchelmore, MRIA's Chief Executive Officer

April 10, 2014
Québec Chapter: Conférence Net Gain

April 15, 2014
Atlantic Chapter: President's Tour

April 24, 2014
Québec Chapter: Soirée Hommage Michel Saulnier

April 24, 2014
Toronto Chapter: 2014 President's Tour - Plus What Are You Missing Out On For Research In Social Media?

April 24, 2014
BC Chapter: New Methods in Qualitative Research

Visit the Calendar of Events for more.


April 3, 2014
302-Market Intelligence

April 8, 2014
Semiotics, Introduction: How Symbols, Packaging & Advertising communicate

April 17, 2014
Measuring Customer Satisfaction: Advanced Analytical Techniques

April 17, 2014
Metrics Madness: Is Your Client's Digital Marketing Working?

April 22, 2014
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

April 23, 2014
SPSS: Analyzing Survey Data: An Introductory Workshop

Visit the MRIA website for a complete list of In-Class and Online courses.

Join MRIA as our Social Media Star!
This new position offers an exciting opportunity for a "digital native" to play a key role in launching and managing a social media program with the association. Click here for more information.

Now Hiring: Member
Development Officer

The MDO will execute market development programs in the Canadian workplace & post-secondary markets, increasing awareness for the CMRP designation, Gold Seal Programs, and general membership.
Click here for more information.