Volume 9, Issue 1 • March 13, 2014

CRTC - Review of the Unsolicited Telecommunications Rules

New Development: The CRTC is expected to issue before March 31, 2014, a Decision following this past fall's consultations related to a comprehensive review of the Unsolicited Telecommunications Rules (UTRs). The UTRs regulate three key areas under the purview of the Telecommunications Act: Telemarketing calls; the Do-Not-Call list; and Automatic Dialing-Announcing Devices (ADADs).

Click here for more info.

MRIA criticizes inexact comments about the accuracy of election polling

In response to an article published in the Montreal Gazette on March 6, 2014, entitled "Liberals, PQ are neck and neck: poll", MRIA has written a letter to the editor, criticizing that in her column about the Quebec election, the author, Ms. Montgomery makes over-generalized and inexact comments about the accuracy of election polling. 

To read the full letter to the editor, click here.

MRIA Protests Illegitimate Polling in the Toronto Star

In response to an article published in the Toronto Star entitled "John Tory clear leader in Toronto mayoral surveys", MRIA has written a letter to the Editor stating that it is misleading to readers as it violates several polling standards. MRIA strongly advocates rigorous standards among its members to ensure the most accurate polling results possible. MRIA urges all media to respect these standards.

To read the full letter to the editor, click here.

2014 President’s Tour – A Time for Dialogue

Spring is in the air and so is a new beginning for MRIA. During this national tour, gain insights from the past year and learn about the new strategic plan for 2014. Positive changes are in store and we want to share them with you! It's your opportunity to meet and greet our new CEO, Kara Mitchelmore.

Tour Dates and Locations
Date Event Location
April 3rd Lunch Ottawa
April 15th Lunch Halifax
April 24th Evening event Toronto
April 25th Lunch Montreal
April 29th Lunch Vancouver
May 2nd Breakfast  Calgary
May 7th Lunch Winnipeg

Click here to read more.

It's Awards Season!

MRIA Excellence in Research Awards

Showcase your talent and your brand by submitting a case study - Deadline is April 15 2014.

Gala Awards Dinner takes place on June 10 2014 in Saskatoon SK. Click here for more information.

MRIA National Academic Awards

Our three National Academic Awards recognize the future excellence of marketing research in qualified students:

Exciting Program to be Announced Soon!

Keynotes Revealed:
MRIA 2014 National Conference - Dig Deeper and Discover

Keynote Speakers Jeffrey Hayzlett, a global business celebrity and primetime television show host on Bloomberg Television and Jim Hopson, CEO and President of the Saskatchewan Roughriders Football Club.

Registration now OPEN! Click here for more info.

2014 QRD Day – Survey Reminder

Your opinion is important to us and we ask that if you have not done so already, kindly complete the online survey and let us know what you thought of the event.

Simply go to http://qrd2014.eventify.ca/ and then go to the top of your browser window. On the top left-hand corner of the blue bar, you will see a Menu Link. A menu will appear and then select "Survey" from that menu. If you don't know or have forgotten your password, simply click Reset Password. Your feedback is important to the success of future QRD Events and helps the QRD Board ensure that we meet the needs of the qualitative research community in Canada.

Partner Events and News

TTRA CALL FOR PAPERS: “Research on the Edge” Conference
September 24–26, 2014 - Yellowknife, NWT
Submission deadline June 1 2014
Click here for more info.

CASRO National Conference
September 28–October 2, 2014 - Denver, Colorado.
Click here for more info.

ESOMAR - Congress - What Inspires?
September 7–10 in Nice, FRANCE
Click here for more info.

Editor's Vue: More and more companies are changing how brands contribute to our lives by not necessarily promoting products but rather by giving back to the community in the form of outreach, education, and charitable funding. Market research is no different. At its core, our business is creating new products that make lives more fulfilling and improving products to make people happier and healthier.

To read the March 2014 issue, click here.

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March 23, 2014
BC Chapter: Ice Skating Social

March 25, 2014
Québec Chapter: Conférence et Réseautage à Montréal pour Chercheurs Côté Client

March 26, 2014
Toronto Chapter: Event Pub Night - Spring Mingle

April 3, 2014
Ottawa Chapter: Evolution, Transformation Or Extinction? Where Are We Headed? & Meet Kara Mitchelmore, MRIA's Chief Executive Officer

April 10, 2014
Québec Chapter: Conférence Net Gain

Visit the Calendar of Events for more.


April 3, 2014
302-Market Intelligence

April 8, 2014
Semiotics, Introduction: How Symbols, Packaging & Advertising communicate

April 17, 2014
Measuring Customer Satisfaction: Advanced Analytical Techniques

April 17, 2014
Metrics Madness: Is Your Client's Digital Marketing Working?

April 22, 2014
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

Visit the MRIA website for a complete list of In-Class and Online courses.

Join MRIA as our Social Media Star!
This new position offers an exciting opportunity for a "digital native" to play a key role in launching and managing a social media program with the association. Click here for more information.

Now Hiring: Member
Development Officer

The MDO will execute market development programs in the Canadian workplace & post-secondary markets, increasing awareness for the CMRP designation, Gold Seal Programs, and general membership.
Click here for more information.