Welcome to the Marketing Research and Intelligence Association (MRIA) Research Registration System (RRS) website for companies.

Purpose

The purpose of this site is to help companies identify themselves as legitimate marketing research firms and to help respondents to identify true practitioners.

Why Register?

Canadians want to know who is asking them questions, and companies want to assure Canadians that they are acting with integrity. Companies cannot be their own reference to their respondents; the MRIA provides this reference. The MRIA Research Registry satisfies both parties by acting an independent third party to register surveys and provide verification to the public. If your company wants to ensure to the public that your research is legitimate, you can register your surveys with the MRIA.

Who Can Register?

Companies that have a history of conducting surveys and publishing the results to the public in Canada.

If you are a new company and you wish to participate in the survey registration, please complete the application and an MRIA representative will contact you.

How to Register?

• Click on the MRIA online registration system that will be verified and followed up with an approval.
• Enter username – Usually your email address or a name that is easy for you to remember.
• Enter password – At least eight characters: alphanumeric with capital and lowercase letters and symbols.
• Fill in all sections of the form and submit it for review.
• The MRIA will review the form and contact you with a decision.