Technology has changed the way research professionals are doing their work.
There are interactive voice-recognition phone surveys, online communities, and new software programs that make surveys quick and convenient on cell phones. There is also an array of dashboards and analytics programs, complemented with unique links that track a customer’s journey.
“A lot has changed in the years since we formed in 2004,” said Albert Lam, board chair of Canada’s Marketing Research and Intelligence Association.
“In response, we are changing our logo to better reflect who our members are and what they do.”
The new logo remains green and blue, as it recognizes the history of the association. The colours, however, shift in colour to show adaptability, which has been and continues to be critical as technology and society change.
“The data points on the logo represent not just the data, but the insightful analysis our members do, as well as the many varied research concentrations that make up our Canadian insights industry,” said Lam.
About the MRIA
The Marketing Research and Intelligence Association has served as the voice of Canada’s survey industry, which includes social research, competitive intelligence, data mining, insight and knowledge management, since 2004. Newly reorganized, the MRIA is a member-driven association that advocates for ethical and transparent conduct by all who do qualitative and quantitative research, including polling, customer surveys, and online panel communities.
For more information
Albert Lam, Board Chair: 905-604-6620; 1-833-604-6620; firstname.lastname@example.org
Lee Robinson, Executive Director: 905-767-2195; email@example.com
© Marketing Research and Intelligence Association