With more than 20 years of experience working in marketing insights for businesses and charities, Albert Lam is leading Canada’s foremost market research industry association.
Albert Lam, the Founder, and CEO of BrainVision Market Analytics is the newly elected chair of the Marketing Research and Intelligence Association (MRIA). He brings not just the experience in market research and data insights, as he worked with the Christian Children’s Fund of Canada, World Vision Canada and the YMCA of Greater Toronto to not only broaden their marketing but also build donor engagement.
“My mission is to use technology and analytics to help retailers with their digital marketing so they not only can promote their business but stay competitive,” said the University of Toronto statistics and business management graduate.
With his statistics degree and business management diploma, Lam went on to obtain the prestigious Certified Marketing Research Professional (CMRP) designation.
Lam was one of the first Certified Market Research Professionals (CMRP) since its inception in 2004. Lam merges market research, analytics, and technology to create problem-solving solutions for businesses. In a rapidly changing digital era, new innovations are needed to complement these needs. He shares this passion for innovation as he mentors post-secondary software engineering and statistics students. Currently, he is the 2020 mentor with the University of Toronto’s Statistical Sciences department.
Lam has assisted the newly reorganized MRIA with defining its vision and mission, its branding, and connecting with partners to ensure that the CMRP curriculum remains not only relevant but cutting edge. He has also led the development of the Research Registry, MRIA's survey validation system, in time for the federal election.
“For 15 years, the MRIA’s members have advocated for world-class standards, ethics, and professionalism in the research industry in Canada,” said Lam.
“This advocacy is critical today, especially as Canadians prepare to vote on Oct. 21. We want to ensure researchers and pollsters are transparent and honest with Canadians so Canadians can trust us and confidently give us their honest feedback, which is critical in shaping a better Canada—whether in government services or consumer goods.”
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