CMRP (Certified Marketing Research Professional)

The MRIA offers the Comprehensive Marketing Research Exam (CMRE). Members who successfully pass the exam are awarded the designation of Certified Marketing Research Professional (CMRP). 

This is the premiere Canadian research designation and signifies a high level of knowledge and capability in marketing research theory and practice, as well as adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice.

The objective of the CMRP assessment is to ascertain whether candidates possess the core skills, knowledge, and competency required for careers as professional market and insight professionals.

There are two ways to apply obtain the CMRP, both evaluate applicants based on their understanding and application of the topics listed in the MRIA's Core Curriculum Competency Requirements.

Below are the requirments for both methods:

CMRE Exam

Passing the Comprehensive Marketing Research Exam

Experienced Practitioner

Detailing your experience and understanding within the online application and submitting to the MRIA Certification Committee

CMRE Exam

(a) University or college graduate
(b) Minimum of 2 years' work experience in the industry
(c) Successful completion of the MRIA Ethics Course

(d) Passing the CMRE Exam

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Experienced Practitioner

(a) University or college graduate
(b) Minimum of eight years' work experience in the industry

(c) Successful completion of the MRIA Ethics Course 
(d) Provides a paper stating their perspectives on the marketing research industry, and the benefits of attaining the CMRP designation (250-500 words)

(e) Provides a detailed account of their experience and competencies, while providing references

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