The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit, member driven association representing all aspects of the market research and business intelligence industry.

Mission:

To advocate for integrity, professionalism and thought leadership in the diverse world of research, insights and analytics.

Vision:

To be the thought leader and champion for research, insights and analytics professionals in Canada, and to be a bridge between concentrations within the insights landscape. 

Values:

Transparent: We are genuine and honest and hold ourselves accountable to the highest professional standards.

Bold: We courageously pursue the best of new methods and technologies, as well as champion proven practices in market research.

Adaptive: To improve with industry challenges.

Goals:

To demand accountability and uphold professional standards in our industry to increase public confidence in what we do.

To help our members succeed in the ever-evolving insights landscape.