The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit, member driven association representing all aspects of the market research and business intelligence industry.


To advocate for integrity, professionalism and thought leadership in the diverse world of research, insights and analytics.


To be the thought leader and champion for research, insights and analytics professionals in Canada, and to be a bridge between concentrations within the insights landscape. 


Transparent: We are genuine and honest and hold ourselves accountable to the highest professional standards.

Bold: We courageously pursue the best of new methods and technologies, as well as champion proven practices in market research.

Adaptive: To improve with industry challenges.


To demand accountability and uphold professional standards in our industry to increase public confidence in what we do.

To advocate vigorously on behalf of industry practitioners and organizations in Canada.

To help our members succeed in the ever-evolving insights landscape.


    research, insights and analytics

    Contact us

    Marketing Research and Intelligence Association

    Toronto, Ontario Canada

    M1H 3G1

    Telephone - 1-855-561-4286 


    Board of Directors

    Albert Lam, Chair - Founder, BrainVision

    Lee Robinson - Ex officio, MRIA 

    Laurie Watt, Vice Chair - Principle, Watt's Write and Insight

    Quito Maggi - President, Mainstreet Research

    © Marketing Research and Intelligence Association

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