In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. 

For more information about how your organization can become an MRIA partner... 


a THANK YOU goes out TO all of OUR PARTNERS

  • Chapter

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Upcoming Events

May 3, 2017
Quebec Chapter Event
Chapitre du Québec - Les Nouveaux Vecteurs de Compétitivité

May 3, 2017
Toronto Chapter Event
Toronto Chapter Trivia Pub Night

May 4, 2017
Ottawa Chapter Event
Ottawa MRIA Comedy Night

May 31 - June 2, 2017
MRIA National Event - Toronto
2017 National Conferece

June 22, 2017
RAC Event
2017 MRIA Toronto Golf Tournament

Event Calendar

MRIA Education

May 1, 2017
IPD Course - Toronto

May 5, 2017
IPD Course - Toronto
Moderator's Toolbox

May 17, 2017
IPD Course
Qualitative Report Writing & Presentation

July 12, 2017
IPD Course
Moderator Training: Basic

Education Calendar


Recent News and Updates

Quarterly MRIA Government Relations Bulletin

This is an update on MRIA’s advocacy work, specific to government relations. Advocacy is one of our top priorities here at MRIA, and we work hard to advocate on behalf of market researchers and their interests. The quarterly government relations bulletin will be available soon.

Click here to learn more.

Mainstreet Research Sanction

Mr. Quito Maggi and Mainstreet Research have had their membership suspended from the MRIA, as a result of the findings made after a complaint was filed by Illumina Research Partners.

Click here to learn more.

Passport 2017 partners with AskingCanadians to discover where Canadians would love to travel in Canada for Canada's 150th

Canada is marking its 150th birthday this year and Passport 2017 is partnering with AskingCanadians to discover where Canadians want to go and what they would love to see and do across Canada this year.

Click here to learn more.

Sklar Wilton & Associates Wins Canada-Wide Award: Best Workplaces in Canada Among Small Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, took first place at the Great Place to Work awards ceremony held in Toronto on Wednesday, April 26th, winning the pinnacle award for Best Workplaces in Canada for Small Companies. This award follows their recent win for Best Workplace for Celebrating Success, announced on April 3rd, which was also given out by the Great Place to Work Institute. Sklar Wilton & Associates was first certified as a Great Place to Work in 2016. This award builds upon that success by placing them on the final list of fifteen award winners nationally - specifically the top achiever among small business workplaces in Canada. 

Click here to learn more.

Leger appoints Sandie Sparkman as Vice President of Leger Metrics

Leger has appointed Sandie Sparkman to the position of Vice President for Leger Metrics, where she will lead Leger's technological real-time solutions division. Her role will involve overseeing all business development, client relations, and strategic insights in Canada and the U.S. In this role, Ms. Sparkman will utilize her expertise as a customer experience program specialist, having been in the technology field for over 25 years, integrating solutions with a focus on retail. She has been with Leger since 2013, and was responsible for strategic account sales across Canada and the U.S.

Click here to learn more.

CRTC - Voter Contact Registry in effect during federal by-election

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-election in the riding of Ottawa-Vanier, ON. The registry will be open until the by-election on April 3, 2017. As part of the legal requirements for the Voter Contact Registry, anyone using the services of a calling service provider to call voters during the election will have to register with the CRTC within 48 hours of making the first call. The calling service provider is also obliged to register with the CRTC during federal and by election campaigns.

Click here to learn more.

MRIA - CAPOR Merger Annoucement

On June 11, 2015, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. CAPOR brought together a unique coalition of pollsters, journalists, and academics who all share a desire to ensure that polls released into the public domain are conducted and reported in a transparent and responsible way. Over the past sixteen months, the MRIA has worked diligently to address the concerns of this important stakeholder group.

Click here to read more.

MRIA Privacy Handbook - Member Exclusive Resource

The Privacy Handbook was developed as a service to our members and to provide a template on which firms can build or review their own privacy policies. Available in French and English. 

Click here to read more.

MRIA has released updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here


MRIA Fellow Michael Adams Awarded the Order of Canada 

MRIA would like to offer our congratulations to MRIA member and Fellow, Michael Adams, FMRIA. Michael has been recently awarded the Order of Canada for his long standing commitment to public service and his numerous contributions to the Market Research community

Click here for more information

Exciting News from MRIA Corporate Member CRC! 

CRC Research announced today that it has acquired Research House, a Toronto-based market research agency specializing in focus group facilities and qualitative recruiting. The acquisition creates the largest qualitative specialty market research company in Canada, with offices and facilities in Toronto, Montreal and Vancouver, and a professional team serving clients coast-to-coast. 

Click here for more information

The MRIA Mobile App is Here - MRIA Connect!

The MRIA app is here, and can now be downloaded on iOS and Android devices. Join/renew your membership, keep up to date on the latest news, communications and events from MRIA. Check out the exclusive conference features, including a list of all the speaker sessions and create your own personal schedule!

Click here for more information.

Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.


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