In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. 

For more information about how your organization can become an MRIA partner... 


a THANK YOU goes out TO all of OUR PARTNERS

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Upcoming Events

October 19, 2017
MRIA National Event
BC Student Networking and Speaker Event

October 25, 2017
Quebec Chapter Event
Chapitre du Québec - Raconter une histoire avec vos donées

October 26, 2017
Ottawa Chapter Event
Ottawa Chapter: Roads on Autopilot

November 2 - 3, 2017
MRIA National Event
Qualitative Research Conference 2017

November 30, 2017
MRIA National Event
Net Gain 2017

Event Calendar

MRIA Education

September 29, 2017
IPD Course
Qualitative Creativity Essentials

October 4 - 6, 2017
IPD Course
Moderator Training: Basic

October 13, 2017
IPD Course
Moderator's Toolbox: Mapping and Projective Techniques

October 17, 2017
IPD Course
The Essentials of Research Storytelling

October 19 - 20, 2017
IPD Course
203 - Marketing Research Statistics and Data Analysis

Education Calendar


Recent News and Updates

Voter Contact Registry in effect during federal by-elections in Alberta and Quebec

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-elections in the ridings of Lac-Saint-Jean, QC and Sturgeon River–Parkland, AB. The registry will be open until the federal by-elections on October 23, 2017.

Click here to read more.

GRBN - Guidance for National Research Associations: The 12 Benefits of Association Membership

The aim of this guideline is to summarise the significant benefits that arise from membership of a national research association.

National research associations provide representative and collective products and services to businesses and individuals with a common interest in research and research-related activities.

Click here to read more.

GRBN- Developing Value for Money Statements: A Guidance Document for National Research Associations

Every national research association is unique, and yet they all share common characteristics in terms of the tangible and intangible products and services they provide, and the challenge of demonstrating the value of such services to their memberships.

This short GRBN guidance document is aimed at providing a consideration of how to demonstrate and assess Value for Money, and includes a checklist of concepts that national associations could consider for inclusion in Value for Money statements.

Click here to read more.

Upcoming NAFTA Negotiations Regarding Out-of-Country Storage of Publicly-Held Personal Information

Various media outlets reported last week that the U.S. government has notified its Canadian counterparts that it wants to discuss the issue of data storage by public bodies in Canada as part of next month’s NAFTA renegotiations.

The proposal, which is one of many that was made by the Office of the U.S. Trade Representative, is to end measures that restrict cross-border data flows, or require local (i.e., in Canada) computing facilities for the storage of publicly-held personal information. The U.S. government considers these measures to be trade barriers.

The proposal runs counter to federal policy on cloud computing, which states national security as a reason for requiring suppliers of digital storage to the Canadian government to keep sensitive or protected data in Canada. It’s also contrary to provincial privacy laws in BC and Nova Scotia that prevent schools, universities, hospitals, utilities and other public bodies from using suppliers that might store in or access data from the U.S.

Click here to read more.

GRBN Q2 French-Language Update

Dans les faits saillants de ce trimestre, notre attention se porte tout particulièrement sur la confiance et l’engagement des participants. Nous avons de formidables éléments de réflexion de la part de contributeurs experts, une mise à jour concernant la norme ISO 20252 ainsi que les premiers avis sur le Learning Center. Bonne visite!

Pour plus d’informations, cliquez ici!

Sklar Wilton & Associates Wins Globe & Mail Employee Recommended Workplace among Small Private Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, was named the number one Employee Recommended Workplace among small private employers by the Globe and Mail and Morneau Shepell. This award recognizes Sklar Wilton & Associates’ ongoing commitment to creating and growing a positive workplace culture. 

Click here to read more.

GRBN Member Update

This update is for the attention of the staff and board members of GRBN member associations, and provides an update on the current GRBN initiatives. There are many opportunities for members to partner with GRBN, either with a view to give your members additional benefits or to grow your revenues.

Click here to read more.

French Edition of the First Section of the MRIA Code of Conduct

A part of the MRIA mandate is to provide services to its members. The MRIA is pleased to announce the release of the French version of the first section of its Code of Conduct. This section covers the scope and application of the MRIA Code, purpose, fundamentals and the sixteen (16) Articles which are the pillars of the Code. 

Click here to read more.

Illumina's Response to the MRIA's Findings Concerning Mainstreet Research

The MRIA has found that the actions and critical comments by Mainstreet Research regarding the Calgary Police Commission Citizen Satisfaction Survey, conducted in 2016 by Illumina Research Partners, violated the MRIA Code of Conduct for Market and Social Research (Code of Conduct). One of the requirements of membership is to comply with the Code of Conduct. The MRIA has imposed a sanction of censure against Mainstreet Research and its President Quito Maggi.

Click here to read more.

Global ISO Team Meets in Tokyo to Revise 26362 Market, Opinion, and Social Research Standard

Over three days in April, research experts and standards experts representing many countries, standards industry bodies, and research associations participated in a Working Group meeting in Tokyo. A Working Group of the ISO Technical Committee 225 (TC 225), which has responsibility for market, opinion, and social ISO research standards, met to discuss and consider ISO 20252: 2012: Market, opinion and social research – vocabulary and service requirements. The aim of the revision is to improve navigability with clearly defined, separate areas to support the various sectors within the market, social, and opinion research industry. 

Click here to read more.

Quarterly MRIA Government Relations Bulletin

This is an update on MRIA’s advocacy work, specific to government relations. Advocacy is one of our top priorities here at MRIA, and we work hard to advocate on behalf of market researchers and their interests. The quarterly government relations bulletin will be available soon.

Click here to learn more.

Mainstreet Research Sanction

Mr. Quito Maggi and Mainstreet Research have had their membership suspended from the MRIA, as a result of the findings made after a complaint was filed by Illumina Research Partners.

Click here to learn more.

Passport 2017 partners with AskingCanadians to discover where Canadians would love to travel in Canada for Canada's 150th

Canada is marking its 150th birthday this year and Passport 2017 is partnering with AskingCanadians to discover where Canadians want to go and what they would love to see and do across Canada this year.

Click here to learn more.

Sklar Wilton & Associates Wins Canada-Wide Award: Best Workplaces in Canada Among Small Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, took first place at the Great Place to Work awards ceremony held in Toronto on Wednesday, April 26th, winning the pinnacle award for Best Workplaces in Canada for Small Companies. This award follows their recent win for Best Workplace for Celebrating Success, announced on April 3rd, which was also given out by the Great Place to Work Institute. Sklar Wilton & Associates was first certified as a Great Place to Work in 2016. This award builds upon that success by placing them on the final list of fifteen award winners nationally - specifically the top achiever among small business workplaces in Canada. 

Click here to learn more.

Leger appoints Sandie Sparkman as Vice President of Leger Metrics

Leger has appointed Sandie Sparkman to the position of Vice President for Leger Metrics, where she will lead Leger's technological real-time solutions division. Her role will involve overseeing all business development, client relations, and strategic insights in Canada and the U.S. In this role, Ms. Sparkman will utilize her expertise as a customer experience program specialist, having been in the technology field for over 25 years, integrating solutions with a focus on retail. She has been with Leger since 2013, and was responsible for strategic account sales across Canada and the U.S.

Click here to learn more.

CRTC - Voter Contact Registry in effect during federal by-election

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-election in the riding of Ottawa-Vanier, ON. The registry will be open until the by-election on April 3, 2017. As part of the legal requirements for the Voter Contact Registry, anyone using the services of a calling service provider to call voters during the election will have to register with the CRTC within 48 hours of making the first call. The calling service provider is also obliged to register with the CRTC during federal and by election campaigns.

Click here to learn more.

MRIA - CAPOR Merger Annoucement

On June 11, 2015, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. CAPOR brought together a unique coalition of pollsters, journalists, and academics who all share a desire to ensure that polls released into the public domain are conducted and reported in a transparent and responsible way. Over the past sixteen months, the MRIA has worked diligently to address the concerns of this important stakeholder group.

Click here to read more.

MRIA Privacy Handbook - Member Exclusive Resource

The Privacy Handbook was developed as a service to our members and to provide a template on which firms can build or review their own privacy policies. Available in French and English. 

Click here to read more.

MRIA has released updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here


MRIA Fellow Michael Adams Awarded the Order of Canada 

MRIA would like to offer our congratulations to MRIA member and Fellow, Michael Adams, FMRIA. Michael has been recently awarded the Order of Canada for his long standing commitment to public service and his numerous contributions to the Market Research community

Click here for more information

Exciting News from MRIA Corporate Member CRC! 

CRC Research announced today that it has acquired Research House, a Toronto-based market research agency specializing in focus group facilities and qualitative recruiting. The acquisition creates the largest qualitative specialty market research company in Canada, with offices and facilities in Toronto, Montreal and Vancouver, and a professional team serving clients coast-to-coast. 

Click here for more information

The MRIA Mobile App is Here - MRIA Connect!

The MRIA app is here, and can now be downloaded on iOS and Android devices. Join/renew your membership, keep up to date on the latest news, communications and events from MRIA. Check out the exclusive conference features, including a list of all the speaker sessions and create your own personal schedule!

Click here for more information.

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