In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. For more information about how your organization can become an MRIA partner, click here.

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Top News

MRIA is pleased to announce the reinstatement of the Fellowship Program!

MRIA Fellowship is the highest honour that MRIA can bestow upon a member. Fellows are ambassadors for the Market Research community, helping spread the word about the MRIA, encouraging membership and engagement. The process has been revamped to encapsulate the essence of the award, which is to acknowledge committed ambassadors of the MRIA and leaders in the industry.

For more information regarding the Revamped Fellow Program, please click here.



MRIA 2016 National Board of Directors Election

For 2016 there are three (3) At-Large Director positions available. The MRIA is seeking candidates for positions on the Associations 2016-18 Board of Directors. 

Click here for more information, and here to see the Nomination Form. 


Renewed Gold Seal Certification Process

MRIA is happy to announce exciting changes coming to the Gold Seal Certification Process in 2016. Existing Gold Seal Agencies and those corporate members aspiring to become Gold Seal certified can look forward to a more streamlined application process, more entry points for Gold Seal certifcation, and a removal of some fees!

Click here to read more. 

February 16, 2016
B.C. Chapter Event - Vancouver
BC Chapter Happy Hour Social

February 22, 2016
Alberta Chapter Event - Edmonton
Alberta Chapter Luncheon - Edmonton

February 23, 2016
Alberta Chapter Event - Calgary
Alberta Chapter Luncheon - Calgary

February 24, 2016
Prairie Chapter Event - Online
Webinar: The World of Mobile Ethnography

February 25, 2016
Ottawa Chapter Event - Ottawa
Ottawa Chapter Luncheon: Privacy



Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

Adding Value & Recognition for Gold Seal Agencies  

The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.