In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. For more information about how your organization can become an MRIA partner, click here.

  • Emerald

  • Opal

Upcoming Events

May 5, 2016
Ottawa Chapter Event - Ottawa
Cast Your Bet With Research!

May 17, 2016
B.C. Chapter Event - Vancouver
Lunch N Learn - FORCEcasting

May 17, 2016
Quebec Chapter Event - Montréal

May 26, 2016
B.C. Chapter Event - Vancouver
Tech Outreach Event

May 26, 2016
Prairie Chapter Event - Webinar
Prairie Chapter AGM

Event Calendar

MRIA Education

June 22 - 24, 2016
IPD Course - Toronto
Moderator Training: Basic

Education Calendar


Recent News and Updates

MRIA has released updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here


CRTC Issues Clarity On the Use of Incentives

On March 21, 2016, the CRTC released a long-awaited Decision relating, in part, to the use of incentives.

The Decision (Compliance and Enforcement Decision CRTC 2016-107) is a partial win for the survey research industry in that the Commission officially recognized that incentives are a legitimate practice in research.  It also states that they are permissible as long as the sole purpose is to incent participation in a specific survey. 

Click here to read more.

Join as at MRIA's 2016 Annual Conference from June 1-3!

Registration for MRIA's 2016 Annual Conference is NOW OPEN! Early Bird Rates are open until April 15th! 

Trade Show and Sponsorship opportunities are also still available!

Click here to learn more.

Renewed Gold Seal Certification Process

MRIA is happy to announce exciting changes coming to the Gold Seal Certification Process in 2016. Existing Gold Seal Agencies and those corporate members aspiring to become Gold Seal certified can look forward to a more streamlined application process, more entry points for Gold Seal certifcation, and a removal of some fees!

Click here to read more.

Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

Adding Value & Recognition for Gold Seal Agencies  

The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.