CMRP Overview

The CMRP (Certified Marketing Research Professional designation) or PARM (Professionnel agréé en recherche marketing) was introduced to further MRIA's goal of raising the level of professionalism within the marketing research industry.

Obtaining the CMRP designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice.

By achieving the CMRP designation you:

  • Confirm your broad competency and mastery of theoretical and practical knowledge required to maximize value to your organization and clients;
  • Better position yourself for career advancement and greater earning power;
  • Demonstrate your commitment to continued professional development and to upholding the highest level of professional ethical standards.

 

Next CMRE: November 28-29, 2016

Next CMRE Prep Course: November 21-22, 2016 - Click here for more information.

 

The Four Pathways to the CMRP

Element

Path 1:
Post Graduate

Path 2:
MRIA Course

Path 3:
Challenge

Path 4:
Experienced Practitioner

Degree
MRIA Approved Post-Grad MR Program at Post Secondary Institution
University or College
University or College
University or College
MR Work Experience
Min 2 years
Min 2 years
Minimum 6 years
Minimum 10 years
References
NA
NA
NA
2 references (must be CMRP)
MRIA Courses
NA
Completed and passed all required courses
NA
NA
Ethics Course
Required
Required
Required
Required
Application
Detailed account
of experience
Detailed account of experience
Detailed account of experience
Detailed account of experience
Paper
NA
NA
NA
500-1,000 word paper detailing the benefits of the designation
CMRE Part A (Proposal)
Required
Required
Required
NA
CMRE Part B (Knowledge)
NOT Required
Required
Required
NA
CAC & Board Approval
Required
Required
Required
Required
More Information Path 1 Path 2 Path 3 Path 4
Application Form download download download download
Brochures
Overview
download download download download

 

 

 

Read Why I Pursued and Achieved My CMRP