Toronto Chapter Events


Research is the Message: A Two Speaker Event


Part of the decision making process is dependent on getting relevant information. You may find it surprising that there are still organizations and industries that do not utilize market research  to help them in better decision making. If it is due to outdated views about market research , constrained budgets, or just about relying on gut instinct, many decision makers are still pushing back against using research in their day to day operations.  This event will explore how organizations can introduce market research in such a way that lead to better decision making and ultimately to business growth.

Speaker Bios

Elizabeth Hall, Custom Research Manager at Rogers Communications

Twenty years of experience have given Elizabeth insight to develop highly creative solutions. Deftly avoiding the status quo, she knows how to push gently but firmly for workarounds and alternative solutions. “I am just not satisfied a standard brick ppt deck”. As a key thought leader for widening the role of research through data driven content at Rogers, she’ll walk through a case study showing how research is the message.

Elizabeth speaks at a range of industry specific conferences ranging from financial to pharmaceutical to Market Research. In 2015 she was awarded a Research Excellence Award by the MRIA.

Alana Rutherford, MArketing Lead, Market REsearch at Stantec

With ten years of experience under her belt, Alana focuses on market research and analysis for B2B companies. In 2013 Alana worked with her organization to fill a gap in their marketing processes, creating a market research discipline with the goal of building a culture of informed business development. Today she leads Stantec’s market research team providing a variety of services such as information management, competitive intelligence. supporting business planning, go-to-market decisions and account management. 

Alana will take you through her strategy, process and challenges for building a market research and analysis discipline within a large multi-disciplinary organization. Alana was recently awarded the 2015 Larry Chester Excellence in Leadership Award from the University of Toronto’s School of Continuing Studies as “someone who makes change happen."

When: Tuesday, April 19th; Breakfast, 7:30 - 8:15 AM; Speakers, 8:15 - 9:45 AM
Where: 90 Bloor Street East, Mariott Bloor Yorkville
Price: Members, $55 / Non-members, $75 / Students, $45
Registration: Through the MRIA Portal (also available at the door)