MRIA is seeking Partners and Sponsors to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada, with a particular focus on encouraging students to enter the field.
Neuromarketing is one of the newest tools in a researcher’s tool box with a growing number of projects are beginning to incorporate the analysis of sensorimotor, cognitive and affective response into their research portfolio. Come and join Ani Ieroncig, Director of Marketing Research at Canada Post to find out how they made use of neuromarketing techniques to see how direct mail compares to digital marketing when it comes to consumer behaviour. As one of the largest studies of its kind, learn about the pros and cons of this type of research and some of the factors that helped Canada Post identify neuromarketing as a useful tool for this project.
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