Welcome to the Marketing Research and
Intelligence Association - Ottawa Chapter

Speaker’s Luncheon
A Sector with a World of Opportunity: Tourism Market Research on Emerging Labour Shortages

Presenter: Scott Meis

Tourism is a highly competitive global sector. Tourism plays an important role in Canada’s economy and international advertising campaigns continue to drive demand. But what are the implications of significant labour shortages that are expected in the tourism sector?

Scott Meis, Canadian Tourism Human Resource Council (CTHRC), will share vital information needed to understand the dynamics within the tourism sector. He will explain how the tourism sector and its labour force are defined and measured and touch on the varied industries that make up the sector as a whole.

He will showcase a range of new statistical instruments that have been developed by CTHRC to measure various labour aspects of tourism. Armed with the latest labour supply/demand projections, demographic profiles and compensation and non-monetary benefit survey results, Scott Meis will share this new knowledge and insights. Key questions of job attraction, turnover and attrition will be explored from the perspective of the challenges of anticipated broad-based shortages of skilled labour in this important sector.

Date: Tuesday, May 29, 2012

For more information, please click here

Speaker’s Luncheon
Market Research on Steroids: Where Competitive and Security Intelligence Meet

Presenter: Michel Juneau-Katsuya, CEO, the Northgate Group

There are many important aspects to market research.

This compelling presentation will demonstrate the significance of intelligence research and, more importantly, how to incorporate security intelligence assessment into market analysis. This is what we could quite simply call “a complete Market 360°.”

It is quite common for academic studies and work experience to lack a focus on assessment of risk and threat from a security point of view. Long-standing views exclude this component from market analysis, deeming it “cop work” instead. However, the consequences can be disastrous when risk indicators or “threat agents” are missed or ignored.

Competitive and security intelligence are complementary and corporate executive officers and leaders in public and private organizations should consider injecting a risk/security reflex into their DNA.

This presentation is a rare opportunity to get the inside story on corporate applications of this research from one of Canada’s pre-eminent experts in the field.

Date: Thursday, April 19, 2012

For more information, please click here

Speaker’s Luncheon
Gone Camping: Research on Turning Grasslands National Park into a Family Destination

Presenter: Frank Grigel, Parks Canada Agency (Calgary)

In an innovative research design, six families with children under 12 living within a four-hour drive of the Grasslands National Park were recruited to spend two nights camping at the park. This presentation will discuss why this research method was chosen, how it was developed and share highlights from the report of findings that combined information from both trip diaries and interviews. Any organization looking to understand and attract families will benefit from this captivating case study.

Special Bonus: Meet the Marketing and Business Intelligence Research Class of 2012
Meet Algonquin College's MBIR students at this month's Speaker's Luncheon. 24 graduate-level students, who represent a wide diversity of backgrounds and skills, will attend this presentation. They will bring examples of their workplace skills along to show the breadth of their training, education and experience.

We've extended the duration of the February 27 event somewhat in order to enhance networking and information sharing opportunities for everyone.

Date: Monday, February 27, 2012

For more information, please click here

Speaker’s Luncheon
From Environmental Scans to Mystery Shopping

Presenter: David Lithwick, Market Alert Limited

Organizations in the public and private sectors are continuously evaluating ways to position their services and products in a dynamic marketing landscape. Whether you are concerned about reducing marketing expenditures, increasing revenues or pre-empting a competitor threat, environmental scans, competitive analysis and mystery shopping empower managers and decision makers to chart a way forward. David will draw on his broad experience to showcase the methods and outcomes of successful competitive intelligence assessments.

Date: Tuesday, January 17, 2012

For more information, please click here

Speaker’s Luncheon
International Research: Challenges and Opportunities in a Changing World Economy

Presenter: Ilda Islas, ProGlobal Fieldwork

The dynamics of the world economy are changing: the industrialized developed economies are welcoming a new set of players into what was once an exclusive club. As new economies emerge and the North Atlantic basin, which was once a small pond around which all the world's major economic and financial decisions were made, is now increasing rivalled by multiple centres to the south, the east and the west. And while this presents challenges for the industrialized countries' traditional industries, the new dynamics also beget new opportunities for the marketing research industry worldwide. And along with new opportunities for international researchers come different challenges.

Date: Thursday, November 3, 2011

For more information, please click here

Mini-Conference & Networking
The 2011 Federal Election: Lessons Learned for Public Opinion Researchers

Mini-conference held Thursday, September 22, 2011
Le Salon – National Arts Centre, Ottawa

MRIA Ottawa convened a timely forum of leading public opinion research professionals who tracked the pulse of public opinion during the 2011 federal election campaign. This blue-ribbon panel of knowledge seekers candidly shared with us what they learned during one of the most exciting election campaigns in Canadian history.

See highlights and links to presentations.

Sareda Quah of Algonquin College's Marketing and Business Intelligence Research (MBIR) graduate certificate program is the first recipient of the annual bursary award for academic excellence from the Ottawa Chapter of the Marketing Research and Intelligence Association. Sareda was presented with the award during the Ottawa Chapter's luncheon program meeting on February 23.

"One of the things that attracted me most to the program was the fieldwork component" says Sareda, who has an Honours Bachelor degree in Health Sciences and is currently doing her fieldwork placement with Algonquin College's child and youth worker program. The MBIR program has opened her eyes to various opportunities in the marketing research sector

The MARKETING RESEARCH AND INTELLIGENCE ASSOCIATION Ottawa Chapter would like to acknowledge the support of the following organizations.

Mécanisme de Déploiements pour le Développement Démocratique (DDD)

est à la recherche d’un expert canadien pour appuyer l’Institut national des statisques dans les domains suivants: la pratique de sondage, l’analyse de la conjoncture, et l’analyse approfondie des données statistiques. Cliquez-ici pour de plus amples informations.

Ottawa MRIA members are welcome to attend Montreal chapter events and to register for Montreal courses. Please check out upcoming events at: http://www.mria-arim.ca/MONTREAL/Events.asp.

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