Salon A

Keynote Speaker

Future Trends - Riding the Change Wave: Architecting Market Research for the Future

Lenny Murphy, Editor-in-Chief of GreenBook Blog and CEO of BrandScan 360

Future Trends - Riding the Change Wave: Architecting Market Research for the Future

Leonard Murphy: Lenny is a seasoned and respected market research industry leader with an entrepreneurial drive. He has been called a visionary and is renowned as an innovator. He has successfully established and led several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding current companies: BrandScan 360 and his consulting practice LMC group (www.asklmcg.com).

In his consultant role he functions as a senior business strategist and adviser to numerous firms within the MR space, as well as disruptive agencies developing MR-centric initiatives. He also works across the industry to drive the development of innovative research technologies and best practices by developing strategic alliances with multiple “best in class” providers.

Lenny serves on the Board of The Market Research Global Alliance, the premier social network for the global MR profession. He is the Founder and Executive Director of the Research Industry Trends Monitoring Group & Publisher of the GreenBook Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR. He serves on the Advisory Boards of the Festival of NewMR and The Merlien Institute, and he is also the Chairman of the IIR Technology Driven Market Research conference.

Rounding out his busy professional life, Lenny is the Editor in Chief of the GreenBook Blog