Standards

Ethics. Quality. Professionalism.

 

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Research Verification Service

Verify the legitimacy of a marketing research project /survey.
 

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Top News

MRIA has moved to a NEW Portal!!!

Effective October 06, 2014 MRIA has moved to a new portal located at www.mriaportal.ca. Please visit this new Portal to review and update your profile.

 

Click here for more details.
 

 

Canada’s Anti-Spam Legislation (CASL) 

While Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014, there is still a considerable amount of ambiguity regarding how CASL will be applied and how it will affect various industries, including marketing research. The good news is that MRIA has received definitive confirmation from the federal government that the new law won’t apply to legitimate marketing research where there is no attempt to solicit. Read more...

MRIA CEO takes the ALS Ice Bucket Challenge

Kara Mitchelmore accepts the challenge from our friends at CASRO in support of the ALS Society of Canada.
 

Watch the video here!

 

October 20 - 22, 2014
Other Event
IIR USA - The Market Research Event 2014

October 27 - 28, 2014
MRIA National Event
Comprehensive Marketing Research Exam (CMRE)

October 29, 2014
Prairie Chapter Event - Winnipeg
Speaker Event: Segmentation

October 30, 2014
IPD Course - Vancouver
Gamification

November 3, 2014
CSRC Event - Online
Webinar: Not the 51st State!

CALENDAR OF EVENTS

MRIA NEWS

Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

Adding Value & Recognition for Gold Seal Agencies  

The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole. 

To read more click here.