Ethics. Quality. Professionalism.
Verify the legitimacy of a marketing research project /survey.
Excellence in Research Awards Winners Celebrated at National Conference
On May 25, 2015 the Excellence in Research Awards winners were announced and celebrated at the 2015 Gala Dinner held at the Marriott Eaton Centre. Awards were presented in 11 distinct categories that included communications and advertising research, public opinion research, competitive intelligence and data mining.
To see our list of winners, click here.
MRIA Releases Report on Research-Based Decision Making in the Canadian Government
The MRIA released on May 21, 2015, the findings of an important qualitative study it commissioned on how data and information are valued by some of Canada's top policy and political experts. The Study also explored perceptions around the use of research-based evidence in Government of Canada decision-making, and how usage may have changed in the last decade.
Click here to read more.
Standards for the Conduct of Government of Canada Public Opinion Research
In the Fall of 2014, the Government of Canada launched consultations to obtain input into the development of standards for qualitative research. The new Standards, which will be made available online as of next week, will complement existing Standards for telephone and online surveys conducted for the Government.
Click here to read more.
June 3 - 5, 2015
Other Event - San Diego
MRA 2015 Insights & Strategies Conference
June 15 - 17, 2015
Other Event - Atlanta
IIeX North America 2015
June 17, 2015
Ottawa Chapter Event - Ottawa
Ottawa Chapter - Social Media and Crowdsourcing Workshop
September 27 - 30, 2015
Other Event - Dublin
ESOMAR Congress 2015
October 3 - 4, 2015
IPD Course - Ottawa
CMRE Pre - Ottawa
Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.
Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.
Adding Value & Recognition for Gold Seal Agencies
The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.