Ethics. Quality. Professionalism.
Verify the legitimacy of a marketing research project /survey.
MRIA Disappointed with Senate's Inaction on Bill S-4, the Digital Privacy Act.
Toronto, June 18, 2014 – The Marketing Research and Intelligence Association (MRIA) was extremely disappointed with the Senate of Canada's decision on June 16 to vote in favour of passing Bill S-4, An Act to amend the Personal Information Protection and Electronic Documents Act ('PIPEDA'). To view the complete press release click here.
To read more about MRIA's Advocacy initiatives, click here.
Canada’s Anti-Spam Legislation (CASL)
While Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014, there is still a considerable amount of ambiguity regarding how CASL will be applied and how it will affect various industries, including marketing research. The good news is that MRIA has received definitive confirmation from the federal government that the new law won’t apply to legitimate marketing research where there is no attempt to solicit. Read more...
Rogers, Telus tighten info disclosure policy
Two major telecommunications firms — Rogers and Telus — say they will no longer routinely give basic customer information to police and security agencies without first seeing a warrant. The moves follow a recent landmark Supreme Court of Canada decision affirming the right to online privacy.
July 24, 2014
IPD Course - Toronto
Create Winning Research Presentations and Reports that Deeply Connect with your Audience
September 7 - 10, 2014
Other Event - Nice, France
ESOMAR ANNUAL CONGRESS - "WHAT INSPIRES?"
September 9, 2014
Toronto Chapter Event - Royal Ontario Golf Club
TORONTO CHAPTER: National Golf Tournament
September 28 - October 2, 2014
Other Event - Denver, Colorado
CASRO ANNUAL CONFERENCE
September 30, 2014
201-Marketing Research Design: An Applied Course
Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.
Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.
Adding Value & Recognition for Gold Seal Agencies
The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.