Ethics. Quality. Professionalism.
Verify the legitimacy of a marketing research project /survey.
2015 State of the Union Address
In the first ever recorded State of the Union Address, Kara Mitchelmore, MRIA CEO, discusses the challenges faced by the Association in 2014, actions that have been taken to breathe life into the Association, and lays the groundwork for the exciting year to come.
Click here to view the video.
Standards for the Conduct of Government of Canada Public Opinion Research
In the Fall of 2014, the Government of Canada launched consultations to obtain input into the development of standards for qualitative research. The new Standards, which will be made available online as of next week, will complement existing Standards for telephone and online surveys conducted for the Government.
Click here to read more.
2015 National Conference
The theme of the Conference this year is Storytelling. Join us on May 24-26 and hear from international speakers and authors - all great storytellers.
Do not miss out, and join these industry leaders at Canada's premier market research event.
Visit the event website for more details.
March 31, 2015
B.C. Chapter Event - Vancouver
BC Chapter - SPSS Happy Hour Presentation
April 6 - 10, 2015
Other Event - San Francisco
2015 MRS Spring Meeting & Exhibit
April 8, 2015
Ottawa Chapter Event - Ottawa
Ottawa Chapter - Jeopardy Night
April 15, 2015
Prairie Chapter Event - Winnipeg
Prairie Chapter Speaker Event - Crowdsourcing
April 22, 2015
IPD Course - Toronto
Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.
Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.
Adding Value & Recognition for Gold Seal Agencies
The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.