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Top News

MRIA Member Advisory: CAPOR

Our industry was recently strengthened with the announcement of a new organization dedicated solely to public opinion polling.  On June 11, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada.  Dr. Darrell Bricker of Ipsos Public Affairs is the Chair-elect for the organization.  The Association will take the summer to put in place their infrastructure, among other plans.

Click here to read more. 

MRIA & Client-Side Research - Video

MRIA brings you a new video presenting a series of interviews with client-side researchers about the role they play, their opinions on the future of the market research industry, the importance of building relationships, and the value of the MRIA.

Click here to watch the video.

Amendments to PIPEDA

On June 18, the Governor General gave the Royal Assent to Bill S-4, the Digital Privacy Act, which amends various provisions in PIPEDA. 

MRIA participated in the Parliamentary consultations that took place as part of the Bill's review.  While we supported a number of proposals, such as the new mandatory breach notification requirements, we also objected to a key change to PIPEDA, which now allows private organizations in certain circumstances to share the personal information of their clients with other private organizations without requiring consent, a court order or a warrant.  To read more, click here

August 14, 2015
B.C. Chapter Event - Vancouver
BC Chapter AGM

September 10 - 11, 2015
IPD Course - Toronto
402- Advanced Analysis Techniques

September 22, 2015
IPD Course - Toronto
Create Winning Research Presentations and Reports that Deeply Connect with your Audience

September 23 - 25, 2015
Other Event - Niagara Falls, Ontario
Travel & Tourism Research Association 2015 Conference

September 27 - 30, 2015
Other Event - Dublin
ESOMAR Congress 2015



Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

Adding Value & Recognition for Gold Seal Agencies  

The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole. 

To read more click here.