Verify the legitimacy of a marketing research project /survey.
Vérifier la légitimité d'un projet de recherche /sondage.
MRIA 2014 National President’s Tour -
A Time for Dialogue
Spring is in the air and so is a new beginning for MRIA. During this national tour, gain insights from the past year and learn about the new strategic plan for 2014. Positive changes are in store and we want to share them with you!
It's your opportunity to meet and greet our new CEO, Kara Mitchelmore. She will share her vision for the future, take your questions and hear your views.
Click here for more info.
MRIA Protests Illegitimate Polling in the Toronto Star
In response to an article published in the Toronto Star entitled "John Tory clear leader in Toronto mayoral surveys", MRIA has written a letter to the Editor stating that it is misleading to readers as it violates several polling standards. MRIA strongly advocates rigorous standards among its members to ensure the most accurate polling results possible. MRIA urges all media to respect these standards.
To read the full letter to the editor, click here.
MRIA criticizes inexact comments about the accuracy of election polling in article published in Montreal Gazette
In response to an article published in the Montreal Gazette on March 6, 2014, entitled "Liberals, PQ are neck and neck: poll", MRIA has written a letter to the editor, criticizing that in her column about the upcoming Quebec election, the author, Ms. Montgomery makes over-generalized and inexact comments about the accuracy of election polling. To read the full letter to the editor, click here.
March 23, 2014
Ice Skating Social
March 25, 2014
Conférence Et Réseautage À Montréal Pour Chercheurs Côté Client
March 5-6, 2014
Core Course - Toronto
Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.
Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.
Vue magazine is the official magazine of the Market Research and Intelligence Association, issued 10 times annually. It contains articles relating to current research methods and practices, book reviews, industry conference reviews, details of upcoming events, and member news. To view a sample of January/February 2014 eVue – click here.
Our Editorial Calendar offers excellent opportunities to communicate with MRIA members, business partners, government, students and sister organizations.