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Top News

MRIA Member Advisory: CAPOR

Our industry was recently strengthened with the announcement of a new organization dedicated solely to public opinion polling.  On June 11, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada.  Dr. Darrell Bricker of Ipsos Public Affairs is the Chair-elect for the organization.  The Association will take the summer to put in place their infrastructure, among other plans.

Click here to read more. 

MRIA & Client-Side Research - Video

MRIA brings you a new video presenting a series of interviews with client-side researchers about the role they play, their opinions on the future of the market research industry, the importance of building relationships, and the value of the MRIA.

Click here to watch the video.

Do You Know?

Your Association is hard at work in many areas that are important to you as market research professionals. Advocacy has been up front and center, with Do Not Call Registry back in 2007 up to the more recent Privacy Bill S-4, CASL and the Fair Elections Act. We are sending member advisories weekly and posting to social media. If you are not receiving advocacy updates directly, please go to the portal and update your profile indicating your preferences. For information on the Fair Elections Act and our advocacy efforts click here. Questions? Write us at   We’re here to assist you. 


September 3, 2015
MRIA National Event - Vancouver
Blood Alley Beer Tasting

September 22, 2015
IPD Course - Toronto
Create Winning Research Presentations and Reports that Deeply Connect with your Audience

September 23 - 25, 2015
Other Event - Niagara Falls, Ontario
Travel & Tourism Research Association 2015 Conference

September 27 - 30, 2015
Other Event - Dublin
ESOMAR Congress 2015

September 29 - July 29, 2015
Toronto Chapter Event - Brampton
Toronto Chapter Golf Tournament



Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

Adding Value & Recognition for Gold Seal Agencies  

The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole. 

To read more click here.