Ethics. Quality. Professionalism.
Verify the legitimacy of a marketing research project /survey.
MRIA CEO takes the ALS Ice Bucket Challenge
Kara Mitchelmore accepts the challenge from our friends at CASRO in support of the ALS Society of Canada.
Watch the video here!
Canada’s Anti-Spam Legislation (CASL)
While Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014, there is still a considerable amount of ambiguity regarding how CASL will be applied and how it will affect various industries, including marketing research. The good news is that MRIA has received definitive confirmation from the federal government that the new law won’t apply to legitimate marketing research where there is no attempt to solicit. Read more...
Rogers, Telus tighten info disclosure policy
Two major telecommunications firms — Rogers and Telus — say they will no longer routinely give basic customer information to police and security agencies without first seeing a warrant. The moves follow a recent landmark Supreme Court of Canada decision affirming the right to online privacy.
October 7 - 8, 2014
CMRE Prep Workshop
October 9, 2014
CSRC Event - Online
Webinar: Not the 51st State!
October 20 - 22, 2014
IIR USA - The Market Research Event 2014
October 27 - 28, 2014
MRIA National Event
Comprehensive Marketing Research Exam (CMRE)
October 30, 2014
IPD Course - Calgary
Semiotics, Introduction: How Symbols, Packaging & Advertising communicate
Be Confident in the Quality of your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.
Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.
Adding Value & Recognition for Gold Seal Agencies
The MRIA and its Research Advisory Council (RAC) Board are working on exciting initiatives to increase Gold Seal member benefits and to provide greater visibility and recognition of the commitment and investment that our Gold Seal members make to our industry as a whole.